Vice President, Omni Channel Marketing
The Vice President, Omni Channel Marketing is responsible for how Nemours drives measurable growth—turning brand, regional, and service line strategy into demand creation, referral growth, and patient acquisition across digital and performance channels. This role owns the enterprise growth engine, including paid media, performance marketing, digital acquisition and conversion, media and performance analytics, Health Care Provider marketing, patient-family facing social activation, web solutions, and KidsHealth business development. As a member of the MarCom senior leadership team, this role ensures growth efforts are integrated, data-driven, privacy-compliant, and increasingly measurable within HIPAA and healthcare regulatory constraints.
A core mandate of this role is to increase the percentage of marketing investment for which Nemours can responsibly measure ROI, while building a disciplined test–learn–scale culture that enables continuous optimization and confident investment decisions.
Essential Functions
Enterprise Growth & Performance Strategy
Lead Nemours’ enterprise growth and performance marketing strategy, translating brand, regional, and service line direction into measurable acquisition and referral outcomes.
Ensure growth efforts operate as an integrated system rather than disconnected channels or campaigns.
Paid Media & Performance Marketing
Own all paid media and performance marketing across consumer and Health Care Provider audiences.
Ensure media plans are fully integrated across channels, regions, and service lines.
Continuously optimize spend to improve efficiency, reach, and return.
Media, Measurement & ROI Accountability
Own media and performance measurement strategy aligned to enterprise growth goals.
Increase the percentage of marketing investment with attributable and defensible ROI while operating within HIPAA-compliant data and measurement practices.
Partner with analytics, operations, and compliance to define appropriate proxies and leading indicators where direct attribution is not possible.
Use measurement to drive optimization, reallocation, and strategic decision-making.
Test, Learn, Scale Methodology
Establish a disciplined test–learn–scale operating model across growth channels.
Define clear hypotheses, success thresholds, and learning agendas for experimentation.
Rapidly scale high-performing tactics while stopping or redesigning low-performing efforts.
Embed experimentation as a core growth capability rather than ad-hoc pilots.
Health Care Provider Marketing & Referral Growth
Build and lead a coordinated HCP marketing engine designed to drive referral preference and reduce leakage.
Ensure HCP growth efforts align with access readiness, clinical priorities, and regional strategy.
Web Solutions & Digital Experience
Own web solutions and digital front-door performance to support growth and conversion.
Lead conversion rate optimization, journey optimization, and integration with CRM and growth efforts.
Team Leadership & Capability Building
Build and lead a high-performing growth marketing organization across media, analytics, digital, social, web, HCP, and KidsHealth.
Develop talent that balances analytical rigor, experimentation, and executional excellence.
Establish modern growth marketing tools, standards, and ways of working.
Requirements
Bachelor’s degree required; advanced degree preferred.
12+ years of experience leading growth, performance, or digital marketing in complex organizations.
Proven track record driving measurable acquisition, referral growth, and ROI.
Deep experience across paid media, analytics, digital experience, and performance optimization.
Strong executive presence and ability to partner across strategy, brand, communications, and operations.
Nemours Children's Health is an internationally recognized pediatric health system serving more than 1.7 million patient encounters each year. We deliver care across six states through two freestanding children’s hospitals — Nemours Children's Hospital, Delaware and Nemours Children's Hospital, Florida — along with a network of more than 80 primary, urgent, and specialty care practices and more than 40 hospital partnerships.
Backed by the Nemours Foundation and Alfred I. duPont Trust, our $1.7B nonprofit system is dedicated to improving children's health through clinical care, research, education, advocacy, and prevention. Our Whole Child Health approach focuses equally on prevention and treatment, partnering with communities to help every child thrive.
Inclusion and belonging guide our strategy and growth. We are committed to culturally relevant care, reducing health disparities, and fostering an environment where every associate, patient, and family feels supported and valued.
Learn more at Nemours.org
Nemours Children's Health is committed to improving the health of children. As a non-profit children’s health organization, we consider the health of every child to be a sacred trust.
Through family-centered care in our children’s hospitals and clinics in Delaware, New Jersey, Pennsylvania and Florida, as well as world-changing research, education and advocacy, Nemours fulfills the promise of a healthier tomorrow for all children — even those who may never enter our doors.
Nemours began more than 80 years ago with the vision of Alfred I. duPont to improve the lives of children and to do whatever it takes to prevent and treat even the most disabling childhood conditions.
Today, through our children’s hospitals and health system, we directly care for 250,000 children annually in Delaware Valley and Florida, including families who travel from across the country and world to see our specialists — treating every child as we would our own.
We also reach beyond the walls of our hospitals and clinics to be a voice for children on a national and international level, and to lead the way in prevention, intervention, education, and research.
Nemours is growing to better serve the children and families in our care. We have 1.1 million square feet of space currently devoted to providing children’s healthcare or under construction, all designed with significant input and advice from our patients and families.
