You are a strategist who can see where the wholesale business should go next, and an entrepreneur who gets energized by the wide-open space between the idea and the result. You know how to build a plan, rally people around it, and create the systems that turn ambition into reliable growth. And when the moment calls for it, you are just as comfortable joining a customer meeting, solving an operational problem, or helping the team land an important account.
You have probably spent your career spotting opportunity before it became obvious. You understand that great wholesale leadership is part vision, part relationship, part operational discipline, and part rolling up your sleeves. You love the magic of bringing a new customer into the mix AND respect the machinery behind it: forecasting, assortment strategy, account planning, margins, process, talent, and follow-through.
At Life is Good, you will lead more than a sales channel. You will shape how our brand shows up in stores, build partnerships that last, and help a wide variety of retailers bring the power of optimism to their customers and communities. You will inherit a beloved brand, a meaningful mission, and plenty of room to imagine what comes next.
We are looking for a builder, not a caretaker. A coach, not a commander. Someone who can zoom out to see the horizon, then zoom in far enough to notice what is keeping an order from shipping.
If that sounds like the kind of challenge you have been waiting for, we would love to hear the story of what you have built, who you have helped grow, and where you believe wholesale can go next.
At Life is Good, you won't just sell products. You will help people bring the power of optimism to life in their stores and product assortments. Your accounts will give customers the chance to express themselves through the choices they make. You will help people connect with the beliefs and values that give their lives meaning.
We've learned that people buy from Life is Good because they share our beliefs:
If you share these beliefs, you're in the right place.
IMPORTANT DETAILS
Pay Transparency:
We post our jobs on a collection of sites. Not all of them portray accurate information about our compensation ranges. For years, we've used a market-based approach to determine starting pay for all roles at Life is Good. We encourage you to explore reputable salary calculators like Salary.com or PayScale and, using accurate data for the apparel industry, this job (from the job description), our company size (under 300 people), location (Boston), and the required experience for this role (at least 10 years), you will see the pay range for this role.
Ready to learn more about the job? Read on...:
Requirements
REQUIREMENTS (Please do not apply unless you meet all of them)
WHY THIS JOB EXISTS
Lead a large team encompassing Sales, Sales Operations, Merchandising, Shops, and Customer Care for Life is Good and Keep it Simple.
Analyze the business by effectively using Life is Good technology and tools, including AI.
Benefits
We are located in the innovative and thriving Fort Point neighborhood. Our community is full of green space, outstanding food, and entertainment options. We offer top quality Medical, Dental, Vision, Flexible Spending Accounts, Transit or Parking Reimbursement Accounts, Life, AD&D, Short and Long-Term Disability, 401(k) with a match, Paid Time off, 10 paid holidays, Good Vibes Time (we pay you to volunteer for the non-profit cause of your choice) and Family Time. And we have dogs. You’ll be involved in growing our social mission through the Playmaker Project.
Life is Good is an equal opportunity employer and does not discriminate against otherwise qualified applicants on the basis of race, color, religion, national origin, ancestry, sex, age, mental or physical disability, pregnancy, sexual orientation, gender orientation or expression, marital status or veteran status, or any other legally protected characteristic under applicable federal or state law.

For five years, Bert and John Jacobs drove up and down the East Coast, selling their t-shirt designs on the streets and in college dorms. They slept in their van, lived on PB&J, and showered when they could. The adventure was great, but sales were, uh, lacking.
In 1994, with just $78 to their names, Bert and John designed their first “Life is Good” t-shirt to counter the negative news – and discovered how those three simple words could inspire people to focus on the good.
It should have come as no surprise that the power of that one idea was just too strong to get wrong. After all, Bert and John’s mom, Joan Jacobs, had raised them to believe in the power of positivity.
As a parent of six kids, raising the family on their dad’s slim salary, Joan still managed to make little moments magical. She didn't just tell bedtime stories. She unlocked her kids’ imaginations. In her tales, she became a wolf on a bicycle, or a princess in a flying submarine, or a dragon who breathes love instead of fire. In fact, our logo was inspired by Joan’s creative bedtime stories. It’s a symbol of her fierce love and a tribute to her playful imagination.
We like to think of Joan Jacobs as the original “Playmaker,” a term we coined that describes those who help kids heal and thrive through the power of play. In Joan’s honor, more than 10% of Life is Good’s annual net profits are donated to the Life is Good Playmaker Project to help raise the next generation of optimists.