We are a dynamic and forward-thinking cannabinoid manufacturing company committed to quality, innovation, compliance, and commercial excellence. Our leadership team is dedicated to building a collaborative and empowering work environment that supports sustainable growth across the cannabinoid and hemp industry. We manufacture and distribute high-quality products while maintaining rigorous operational, regulatory, and customer service standards.
You are an accomplished sales executive with a proven track record of leading revenue growth in the cannabinoid, hemp, consumer packaged goods, manufacturing, pharmaceutical, wellness, or related industries. You are commercially minded, customer-focused, and experienced in developing high-performing sales teams and strategic partnerships. You bring excellent communication skills, strong business judgement, and the ability to operate effectively in a regulated and fast-changing market.
As Vice President of Sales, you will be responsible for defining and executing the company’s sales strategy, expanding market presence, strengthening customer relationships, and delivering profitable revenue growth. This position is based in Maryland and requires regular collaboration with executive leadership, manufacturing, operations, marketing, finance, quality, and compliance teams.
Sales Strategy & Revenue Growth
Develop and execute wholesale sales strategies across MD, IL, MO, and PA.
Own sales revenue, gross margin, pricing, promotions, and trade spend.
Build strong positioning and sales strategies for both brands.
Monitor market trends, competitors, pricing, inventory, and regulations.
Key Account Management
Build and maintain relationships with major retail groups, dispensaries, and independent accounts.
Expand brand presence and product distribution across target markets.
Increase reorders, sales volume, shelf space, and product assortment.
Team Leadership
Hire, train, coach, and manage the sales team.
Set sales goals, KPIs, and performance expectations.
Manage CRM reporting, sales pipelines, and incentive/commission programs.
Cross-Functional Collaboration
Work with Operations, Production, and Inventory teams to forecast demand and maintain product availability.
Partner with Marketing on trade shows, budtender education, retail events, and brand activations.
Ensure all sales activities and promotions comply with state cannabis regulations.
7+ Years of Senior Sales Leadership: Demonstrated track record as VP of Sales,
Director of Sales, or Commercial Head within the cannabis wholesale industry, CPG, or
craft beverage sector.
Multi-State Platform Experience: Hands-on experience driving B2B sales operations
across multiple state markets (prior experience in MD, IL, MO, or PA is strongly preferred).
Proven Track Record: Verified history of scaling wholesale revenues from early-stage expansion to market dominance ($20M+ multi-state revenue responsibility preferred).
Deep Retail Network: Strong existing network of cannabis dispensary buyers, MSO
procurement executives, and retail decision-makers.
Strategic & Tactical Flexibility: Ability to set high-level vision while remaining close
enough to the ground to close key accounts directly alongside field reps.
Analytical Aptitude: Expert at leveraging data (e.g., Headset, BDSA, LeafLink
analytics) to identify sell-through velocity trends and guide retail buyers on inventory optimization.
Communication & Negotiation: Master negotiator capable of structuring complex wholesale supply contracts, strategic partnership agreements, and vendor-day commitments.
Adaptability: Thrives in fast-paced, rapidly shifting regulatory environments with a high degree of autonomy.
Must be 21+ years of age and able to pass required state background checks for
cannabis industry personnel.
Willingness to travel 30%–50% across Maryland, Illinois, Missouri, and Pennsylvania.
Bachelor’s Degree in Business Administration, Marketing, or a related field (MBA is a
plus).
Compensation: $ 160,000- $ 220,000
Bonus Structure: High-upside executive bonus scheme tied to EBITDA growth, revenue benchmarks, and market expansion targets.
Benefits: Health, Dental, and Vision insurance coverage; paid time off (PTO) and holidays; travel allowance/reimbursement program.
NewVine Employment Group is a boutique staffing and recruiting agency, proudly serving all Businesses Nationwide.
NewVine Employment Group aims to set the new standard in staffing and recruiting. By taking a more personal approach, and understanding the wants and needs, of both, our clients and our candidates, we drastically increase the satisfaction in our service, as well as workplace happiness.
