Job Description

POSITION SUMMARY:

The Vice President of Sales – Foodservice is a senior executive role responsible for developing and executing the strategic sales vision to drive growth, profitability, and market penetration across the foodservice channel. This leader will focus on expanding Little Leaf Farm’s presence among key sectors including independent restaurants, fast casual, QSRs, and broadline distributors, while building and managing a high-performing sales team to deliver consistent, sustainable results.

DUTIES AND RESPONSIBILITIES:

• Strategic Leadership: Define and lead the go-to-market strategy and product line development for foodservice sales, aligning with corporate objectives to accelerate growth and margin improvement.
• Market Expansion: Identify, evaluate, and secure new business opportunities across the foodservice landscape, including chain accounts, regional operators, and emerging concepts.
• Customer & Key Account Management: Cultivate and expand executive-level relationships with key customers and partners. Guide strategic business reviews and collaborate on long-term planning and solution development.
• Team Development: Build, mentor, and manage a best-in-class sales team. Foster a performance-driven culture focused on accountability, results, and professional growth.
• Forecasting & Budgeting: Lead sales forecasting, budgeting, and P&L accountability for the foodservice segment, working closely with finance, operations, and executive leadership.
• Sales Operations & Execution: Oversee and optimize the entire sales cycle and methodology, ensuring best practices in pipeline development, customer engagement, and CRM utilization.
• Cross-Functional Collaboration: Partner with marketing, R&D, supply chain, and production to align demand generation, innovation, product availability, and customer success initiatives.
• Market Intelligence: Monitor industry trends, competitive activity, and customer dynamics to inform strategic decisions and drive proactive market positioning.
• Trade Marketing & Events: Represent the company at key industry events, trade shows, and conferences to increase brand visibility and generate new business.
• Compliance & Food Safety: Partner with Compliance and Production to align internal programs with customer food safety and quality expectations. Facilitate Compliance support for documentation, inquiries, and transparency. Provide strategic sales leadership and coordination in the event of a product recall.

The foregoing statements describe the general purpose and responsibilities assigned to this job and are not an exhaustive list of all responsibilities and duties that may be assigned or skills that may be required.

Requirements

REQUIRED EDUCATION, EXPERIENCE, AND SKILLS:

• Bachelor’s degree in Business, Marketing, Sales, or related field
• 10+ years of progressive sales leadership experience in the foodservice industry, with a proven track record of success managing large territories and high-value accounts.
• Deep knowledge of the foodservice ecosystem, including operator, distributor, and broker relationships.
• Exceptional leadership, communication, and negotiation skills, with the ability to influence at all levels.
• Demonstrated ability to think strategically while executing tactically in a fast-paced, growth-oriented environment.
• Proficiency in sales analytics, forecasting tools, and Microsoft Office
• Willingness to travel up to 70% to support customer engagement and team leadership efforts.

Salary Description

$210K-225K commensurate with experience plus bonus