DUTIES AND KEY RESPONSIBILITIES:
1. Strategic Planning:
• Develop and implement strategic marketing plans aligned with organizational objectives.
• Identify market trends, competitive landscape, and opportunities to position the organization effectively.
2. Team Leadership:
• Lead, mentor, and manage a team of marketing professionals.
• Foster a collaborative and high-performance culture within the marketing department.
3. Marketing Policies and Procedures:
• Develop, implement, and maintain marketing policies and procedures.
• Ensure compliance with industry regulations and ethical standards.
4. Brand Management:
• Oversee the organization's brand strategy and ensure consistent messaging across all channels.
• Maintain brand integrity and positioning in the senior living market.
• Implement brand guidelines and standards across all marketing channels.
5. Campaign Development:
• Create and execute integrated marketing campaigns to drive brand awareness, lead generation, and resident acquisition.
• Collaborate with the marketing team to develop marketing material.
6. Digital Marketing:
• Lead digital marketing initiatives, including online advertising, social media, blogs and email marketing.
• Stay abreast of digital marketing trends and implement innovative strategies.
7. Website Management:
• Oversee the strategic development and maintenance of the organization's website, ensuring it aligns with brand standards and effectively communicates key messages.
• Collaborate with web development teams and vendors to implement enhancements, optimize user experience, and incorporate the latest technologies.
• Lead the creation and execution of a comprehensive content strategy for the website, including relevant and engaging content that appeals to the target demographic.
• Ensure website content remains current, accurate, and reflects the organization's values and services.
• Focus on enhancing the overall user experience on the website, optimizing navigation, and ensuring accessibility for all users, including seniors and their families.
8. Public Relations:
• Develop and maintain relationships with media outlets, industry influencers, and community partners.
• Oversee public relations efforts to enhance the organization's reputation.
9. Market Research:
• Conduct market research to identify target demographics, assess customer satisfaction, and make data-driven marketing decisions.
• Utilize research findings to refine marketing strategies.
10. Budget Management:
• Develop and manage the marketing budget, ensuring cost-effectiveness and maximum return on investment.
• Monitor and report on key performance indicators related to marketing initiatives.
11. Collaboration:
• Collaborate with cross-functional teams, including sales, operations, and executive leadership, to align marketing efforts with overall business goals.
12. All other tasks as assigned by COO.
The Bristal stands as the premier provider of luxury senior living across the New York tri-state area. Our privately-owned communities in Long Island, Westchester, Manhattan, and New Jersey deliver personalized care that honors each resident's unique journey and celebrates their independence.
What distinguishes The Bristal is our comprehensive approach to senior living. We create environments where residents continue enjoying lifelong interests while receiving tailored support. Our communities blend elegant accommodations with innovative programming designed to enrich daily life at every level of care - from independent living to assisted living and specialized memory care.
Our team members are the heart of The Bristal experience. We foster an atmosphere of mutual growth and support, offering career development through our Career Paths Program and specialized training like our Hands-On & Hearts-In® sensitivity program. We believe that fulfilling careers lead to exceptional resident care, which is why we invest in those who share our commitment to improving seniors' lives.
We are proud to be recognized as Great Place to Work® Certified™, a true reflection of the supportive and empowering culture of our communities.
With a quarter of a century legacy built on excellence, compassion, and genuine connection, The Bristal communities continue to set the gold standard for senior living communities that truly understand and honor each resident's individual story.
