Job Description

TTI Consumer Power Tools, Inc., has an opening in its Anderson, SC office for a Vice President, Brand Marketing We are seeking a strategic and results-driven leader. This executive will drive compelling product and brand stories, digital-first marketing, data-driven growth strategies, and team development to accelerate brand awareness and equity, customer engagement, and revenue.

About TTI Consumer Power Tools, Inc

TTI Consumer Power Tools, Inc. is a subsidiary of Techtronic Industries (TTI) and a world leader in the design, manufacturing, and marketing of power tools, outdoor power equipment, and floor care products. Our portfolio includes industry-leading brands such as RYOBI® and RIDGID®, with RYOBI recognized as the #1 consumer power tools and outdoor products brand in the world. These brands are sold exclusively at The Home Depot.

Headquartered in the Upstate of South Carolina, we are driven by a relentless focus on innovation, operational excellence, and consumer-driven insights. This role will be instrumental in shaping and executing the brand strategy for RYOBI and RIDGID across the Americas, ensuring continued market leadership and long-term brand equity growth. This leader will also lead and champion a global approach to brand marketing for our industry leading RYOBI brand, driving best practices and consistency across the globe.

This role offers a unique opportunity to shape the future of two of the most recognized brands in the industry, driving category leadership through digital innovation, consumer insight, and world-class marketing execution.

Primary Responsibilities

• Define and execute a comprehensive brand strategy aligned to business growth objectives

• Lead and scale digital marketing and advertising across paid media, e-commerce, CRM, and performance channels

• Drive data-led decision-making, including KPI development, marketing analytics, and ROI optimization

• Oversee go-to-market strategies, product marketing & positioning, and integrated campaign execution

• Build and develop a high-performing marketing organization, with a focus on leadership and talent development

• Partner cross-functionally with Creative Marketing, Product & Channel Marketing, Sales, and Finance to align marketing with business outcomes

• Champion a consumer-centric approach across all marketing initiatives

• Other duties as assigned

Requirements

• 12+ years of progressive marketing leadership experience, including executive-level roles

• Proven success in digital transformation, performance marketing, and brand building

• Strong analytical mindset with experience leveraging data to drive strategy and growth

• Background in power tools, consumer durables, industrial, or related industries preferred

• Demonstrated ability to lead, coach, and develop high-performing marketing teams

Knowledge, Skills and Abilities

• Digital-first, data-driven mindset

• Strong business and financial acumen

• Ability to balance long-term brand building with short-term performance objectives

• Executive presence with the ability to influence cross-functional stakeholders

• Inspiring leadership style with a track record of building high-performing teams

Total Rewards

• We offer competitive wages, bonus program and a comprehensive benefits package, including:

• Medical, dental, and vision coverage

• Company Vehicle/Allowance

• 401(k) with company contribution

• Tuition assistance

• Paid Time Off and company holidays