CIMB

Vice President, Marketing and Channel Management TH

CIMB  •  Kingdom of Thailand (Onsite)  •  21 hours ago
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Job Description

Responsibilities:

  • Set marketing direction to expand debit card customer base.
  • Develop marketing activity and strategies.
  • Drive Profits & Loss (P&L) growth and expand customer portfolio growth for mass and Preferred segments.
  • Implementation and management marketing campaigns to target customer segment.
  • Co-ordinate with CB MKT and media team.
  • Ensure compliance to internal, local and regional regulatory/compliance requirements.
  • Deposit and Debit card acquisition campaign
  • Deposit and Debit card Usage campaign
  • Campaign fulfilment
  • Deposit and Debit card on Active / retention (overall)
  • In-app engagement and Reward platform
CIMB

About CIMB

CIMB Group is a leading ASEAN universal bank, one of the largest Asian investment banks and one of the world's largest Islamic banks.

We are headquartered in Kuala Lumpur, Malaysia and offer consumer banking, commercial banking, wholesale banking, Islamic banking, and asset management products and services. As the fifth largest banking group in ASEAN, we have over 36,000 staff in 16 locations across ASEAN, Asia and beyond.

CIMB Bank and CIMB Islamic Bank are members of PIDM.

Industry
Finance & Insurance
Company Size
10,000+ employees
Headquarters
Kuala Lumpur, MY
Year Founded
Unknown
Website
cimb.com
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