Job Description
At VertexOne, helping utilities provide the best customer service experience is what we do. VertexOne is the recognized leader in SaaS platforms for utilities across North America. Through a wide range of innovative services and solutions, VertexOne helps utilities deliver a compelling customer experience; reducing the cost to serve customers, increasing operational efficiency, improving customer satisfaction, and driving utility operations forward. It’s been in the DNA of our people since we started supporting utilities’ customer experience needs over 20 years ago. And that commitment continues to this day.
Our team members are our greatest assets, so we pride ourselves on being ‘Employee First’. As such, we listen to what our employees have to say and find ways to incorporate their ideas into the company. Whether it’s new technology, career development opportunities, or fun events, we find new ways to keep our employees engaged and incentivized to grow within the company. Our employees' well-being—both physical and mental—is a top priority at VertexOne. That's why we foster a 100% remote and flexible environment and encourage work-life balance.
VertexOne is proudly Certified as a Great Place to Work®. Great Place to Work® is the global authority on workplace culture, employee experience, and leadership behaviors proven to deliver market-leading revenue, employee retention and increased innovation. VertexOne is dedicated to prioritizing the employee experience and creating an exceptional company culture.
VertexOne is a cloud-native Customer Information System (CIS) and customer engagement platform serving 460+ utility and deregulated energy clients across North America. With revenue approaching $85M in ARR, 113% Net Revenue Retention, and a deep installed base of clients across electric, gas, water, and retail energy, the commercial foundation is strong. VertexOne is backed by DFW Capital Partners and is building toward a meaningful liquidity event within an 18–36 month horizon. The VP of Marketing joins at the most commercially consequential moment in the company's history — and the work done in 2026 and 2027 directly shapes the exit story.
VertexOne is seeking a results-oriented Vice President of Marketing to lead the company's marketing strategy and execution across demand generation, digital campaigns, brand, product marketing, partner marketing, customer advocacy, and market positioning.
Reporting directly to the Chief Revenue Officer (CRO), the VP of Marketing will own marketing's contribution to pipeline creation and revenue growth. This leader will inherit a talented five-person marketing team that has built a solid 90-day activation plan — and will accelerate its execution while adding strategic direction, analytical rigor, and a genuine Sales partnership that has been missing.
The ideal candidate is a hands-on B2B SaaS marketing executive who has built or rebuilt demand generation programs from an underdeveloped state, owned a pipeline number alongside a Sales team, operated in a PE-backed environment, and can demonstrate specific, attributable outcomes from their work — not activity metrics.
Essential job Duties:
Demand Generation & Pipeline Ownership — Primary Mandate
• Own marketing's pipeline contribution target — a specific dollar figure of marketing-sourced and marketing-influenced pipeline, reported weekly in the CRO pipeline review alongside Sales pipeline.
• Rebuild the demand generation engine from event-dependent to channel-diversified: digital, ABM, content, webinars, partner co-marketing, and outbound sequences — with full attribution back to pipeline.
• Activate a new logo target-account list in partnership with the sales team (utility accounts scored by AMI deployment signal, mainframe age, and contract renewal proximity) through a structured ABM motion with Sales.
• Define the ICP scoring rubric in collaboration with the CRO and the three Sales VPs — the foundational document that drives lead scoring, MQL qualification, and account prioritization.
• Launch and manage the MQL-to-SQL process, including the dual-axis (fit + engagement) lead scoring model, the 24-hour Sales SLA, the Salesforce disqualification reason codes, and the feedback loop that recalibrates scoring over time.
• Target: grow digital and inbound pipeline contribution from the current 9% baseline to 25%+ within 12 months.
Digital Marketing & Marketing Operations
• Own the HubSpot instance — CRM hygiene, lead scoring model, nurture workflows, attribution reporting, and HubSpot-Salesforce sync integrity.
• Lead website strategy with a conversion-first mandate: product page rebuilds, navigation restructuring, video demo deployment, form optimization, SEO, and AEO (AI engine optimization) for utility-sector search visibility.
• Manage paid digital programs — LinkedIn, paid search, and retargeting — with campaign-specific creative per audience segment and full spend-to-pipeline attribution.
• Build the always-on drip architecture: behavior-triggered nurture tracks for every lead source (site visitor, event badge scan, content download, webinar registrant), with threshold-based MQL routing to Sales same day.
• Oversee HockeyStack or equivalent intent data platform to surface in-market accounts through dark-funnel signals — the primary substitute for a pricing-page intent signal given VertexOne's enterprise pricing model.
• Deliver a monthly Marketing Operating Review report to the CRO: pipeline source breakdown, MQL volume, cost per MQL, MQL-to-SQL conversion rate, digital win rate, and ABM account engagement.
Marketing Strategy & Leadership
• Develop and execute a comprehensive marketing strategy aligned with company growth objectives and the 18–36 month DFW Capital exit horizon.
• Build annual marketing plans, budgets, target metrics, and performance reporting frameworks.
• Serve as a member of the revenue leadership team, helping shape go-to-market strategy and growth initiatives.
• Lead, mentor, and develop the existing five-person marketing organization (demand gen, GTM/sales enablement, events and webinars, content and communications) while identifying and hiring for incremental capability needs.
Product Marketing & Sales Enablement
• Define and refine VertexOne's market positioning, messaging, and value propositions across VXconnect, VXcis, VXretail, VXsmart, VXengage, MyMeter, and the three VXconnect packaging tiers (Influence, Empower, Empower+).
• Partner with Product Management and Sales Leadership to develop go-to-market strategies for new solutions, feature releases, and the ongoing VXconnect commercial expansion motion targeting the 400+ installed-base clients.
• Deliver competitive intelligence and market insights that strengthen Sales effectiveness and win rates.
• Develop and maintain sales enablement materials — battle cards, 1-pagers, demo talk tracks, persona-specific messaging, case studies, and event briefing packets — keeping all assets current with each product release cycle.
Event ROI & Budget Optimization
• Own the conference and event portfolio with a mandatory ROI accountability framework: pre-event lead goals, post-event attribution, and deal-level ROI reporting for every Tier 1 conference.
• Rebalance the existing budget allocation away from broad event spending toward digital, ABM, and content programs based on evidence — with the data to defend the reallocation to the CRO and board.
• Distinguish between Lead Generation events (measured by pipeline sourced) and Partner Nurturing events (measured by defined relationship metrics) — and apply different success criteria to each.
• Prioritize conferences with proven historical ROI (IUCX, SAP for Utilities, Smart Water Summit, EMC) and make data-driven decisions on all others.
Brand & Market Awareness
• Strengthen brand recognition and thought leadership within the utility, energy technology, and deregulated energy markets.
• Oversee public relations, earned media placements (target: 2 per quarter), executive thought leadership bylines, and industry communications.
• Ensure consistency across all corporate messaging and branding initiatives including the VXconnect Partner Guide and prospect-facing product documentation.
Customer & Partner Marketing
• Develop customer advocacy programs — case studies, co-presenter webinars, reference programs — that feed both the Sales enablement library and the demand generation content engine.
• Build a co-marketing motion with VertexOne's partner ecosystem (system integrators, payment partners, AMI/MDM vendors) to source pipeline that neither team can reach independently.
• Work closely with Customer Success and the Partner team to identify expansion and cross-sell signals that Marketing can amplify through targeted campaigns.
Sales-Marketing Alignment
• Partner closely with the CRO and sales leadership to align on pipeline targets, MQL-to-SQL SLA, campaign priorities, and shared success metrics — with a standing weekly sync cadence.
• Participate in the weekly pipeline review, presenting pipeline source breakdown and Marketing contribution metrics alongside the Sales forecast.
• Ensure Sales always knows what campaigns are in market, what prospects have been exposed to, and what follow-up sequence is active — with CRM visibility into campaign activity before every Sales call.
Required Job Qualifications:
• Bachelor's degree in Marketing, Business, Communications, or related field.
• 10+ years of progressive marketing leadership experience in B2B SaaS or enterprise software.
• 5+ years in a senior marketing leadership role with direct pipeline accountability.
• Demonstrated track record of building or rebuilding demand generation programs from an event-heavy or underdeveloped state — with specific, quantified pipeline outcomes you personally drove.
• Deep hands-on HubSpot expertise: you have owned the instance, built the lead scoring model, built nurture workflows, and managed the HubSpot-Salesforce sync and attribution reporting.
• Proven ABM program experience: account selection, ICP definition, persona mapping, multi-touch content sequencing, and Sales handoff coordination.
• Experience owning a shared pipeline contribution metric with a Sales team — you have reported into a pipeline number alongside Sales, not beside it.
• Strong analytical and data-driven decision-making capabilities with experience building and presenting campaign attribution and ROI frameworks to senior leadership.
• Exceptional leadership, communication, and executive presentation skills.
Preferred Qualifications
• Experience in a PE-backed or high-growth technology organization with an active exit horizon — you understand what exit-readiness means commercially and build accordingly.
• Utility, energy technology, customer information systems (CIS), customer engagement, or infrastructure SaaS industry experience — or direct experience selling to a similarly conservative, committee-driven, long-cycle enterprise buyer.
• Familiarity with intent data platforms (HockeyStack, 6sense, Bombora, or similar) for dark-funnel account identification, especially in the absence of a public pricing page.
• Experience building or scaling a small demand generation team — this role will identify and hire incremental resources in Year 1.
• Familiarity with Salesforce, Google Ads, LinkedIn Ads, Apollo.io, Gong, and AI-powered marketing tools.
• Background in product marketing for a multi-product SaaS portfolio with distinct buyer personas by product line.
• Webinar program ownership — from program design through quarterly execution and MQL nurture integration.
• is accountable to the same commercial number as Sales, reported in the same weekly review.
VertexOne offers a competitive compensation package commensurate with experience, including:
• Base salary competitive with market benchmarks for VP of Marketing in PE-backed B2B SaaS companies at this ARR scale.
• Performance-based variable compensation tied to pipeline contribution, MQL targets, and digital win rate.
• Remote work with required travel approximately 20% for events, offsites, and Sales team engagement.
What VertexOne has to offer:
• Comprehensive medical, dental, vision, disability, life insurance
• Health Savings Account (HSA), Flexible Spending Account (FSAs)
• 401K match
• Flexible PTO
• Employee recognition platform with monetary rewards
• 100% Remote work environment
• Initial work from home stipend
• Leadership/Coaching training programs
• Free access to Bizlibrary for unlimited professional development
• Employee Assistance Program (EAP) with counseling sessions available 24/7
• Health and wellbeing programs
• Paid parental leave
• Employee bonus referral program
• Employee Discount Program
About VertexOne:
VertexOne is the leading provider of cloud-based SaaS software solutions powering the next generation of customer experience for utilities, energy retailers, and energy transition providers.
With over 30 years of experience and more than 350 customers in the cloud, we capitalize on our deep expertise to provide a wide range of innovative solutions for digital transformation, revenue optimization, and data-driven efficiency operations surrounding the customer.
From Customer Information Systems (CIS) and Mobile Workforce Management (MWM) to Electronic Data Interchange (EDI) and Digital Customer Engagement and self-service portals, we empower our customers to deliver a compelling customer experience, reduce costs to serve, increase operational efficiency, and improve customer satisfaction.
For more information on how VertexOne allows you to enhance the digital customer experience, improve revenue management, and leverage data analytics, visit https://www.vertexone.net.
Equal Opportunity Employer:
VertexOne is proud to be an equal opportunity employer. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law.
VertexOne is also committed to providing reasonable accommodation for applicants with disabilities. Individuals who need reasonable accommodation because of a disability for any part of the employment process should ask to speak with a Human Resources representative to request accommodation.
