Calcium+Company

Vice President, Integrated Strategy

Calcium+Company  •  Philadelphia, PA (Onsite)  •  1 month ago
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Job Description


VICE PRESIDENT DIRECTOR OF INTEGRATED STRATEGY
Marketing & Innovation
Reports to: SVP or EVP , Integrated Strategy
The VP Director, Integrated Strategy defines and leads the strategic vision for integrated brand and engagement strategy across a significant portion of the portfolio.
You serve as a senior executive advisor to clients and internal leadership, ensuring integrated strategy drives brand differentiation, engagement excellence, and measurable business growth. You oversee strategic leaders across accounts while shaping capability development, innovation, and commercial expansion within Integrated Strategy.
This role requires enterprise-level thinking within healthcare marketing, deep pharmaceutical expertise, and the ability to align strategy, performance, and growth objectives across complex organizations.Key Job Responsibilities (Duties may include, but are not limited to all or some of the following)
  • Define strategic standards and vision for integrated brand and engagement strategy across the portfolio
  • Serve as senior executive strategic advisor to top-tier client stakeholders
  • Oversee quality, rigor, and differentiation of strategic output across all assigned business
  • Ensure integration of brand positioning, customer journey strategy, omnichannel planning, and performance optimization
  • Guide portfolio-level KPI frameworks in partnership with analytics leadership
  • Drive strategic contribution to new business pursuits and agency growth strategy
  • Identify emerging healthcare marketing trends, regulatory considerations, and innovation opportunities
  • Shape division capability development across talent, tools, and integrated methodologies
  • Lead, mentor, and develop Group Directors and Directors
  • Partner with senior agency leadership to align Integrated Strategy with broader Marketing & Innovation priorities
  • Champion a culture of clarity, accountability, collaboration, and measurable business impact

Job Qualifications (Skills/Requirements)
  • 12+ years in a strategy role
  • Extensive pharmaceutical marketing experience, including multiple product launches and lifecycle management
  • Demonstrated leadership of large, complex portfolios within healthcare communications
  • Strong executive presence with ability to influence C-suite and senior marketing leaders
  • Deep expertise across brand strategy and integrated engagement disciplines
  • Proven ability to drive measurable business growth through strategic leadership
  • Strong financial and commercial acumen
  • Experience building, mentoring, and scaling high-performing strategy teams
  • Ability to anticipate market shifts and translate them into forward-looking strategic direction
  • Exceptional communication, storytelling, and leadership capabilities


For U.S. Job Seekers, it is the policy of Calcium+Company to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.

EOE/AA/M/D/V/F.  

Calcium+Company

About Calcium+Company

Calcium+Company is an award-winning health communications group dedicated to nourishing companies and brands across their full lifecycle. To collaborate with a broad array of diverse clients and deliver innovative solutions, we’re organized around specialty divisions that include Calcium (healthcare marketing), Vitamin MD (medical communications), PRotein (public relations), Amino (oncology marketing), and Cobalt (commercial planning and market access).

Our integrated strategy group, which combines brand, medical, and engagement strategy into one solution, works across Calcium+Company to deliver strategy grounded in behavioral science and data analytics.

We are proud of our work but equally proud of our culture and were recently ranked one of MM+M’s 2024 Best Places to Work. Calcium+Company is led by CEO Judy Capano and Group President Greg Lewis.

#nourishmentforlife

Industry
Marketing & Advertising
Company Size
51-200 employees
Headquarters
New York, NY
Year Founded
2012
Website
calciumco.com
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