Job Description

Your Opportunity to SHINE ON:

This is a rare opportunity to shape how a leading community organization grows its impact and connects with the people it serves. You will play a defining role in building a modern, integrated approach to revenue generation and storytelling—one that not only drives results but reflects the heart of the YMCA-YWCA’s mission.

In this role, you will bring clarity where there is complexity, align efforts for greater impact, and empower a talented team to excel. Your leadership will strengthen how the organization engages its community, builds trust, and inspires support—ensuring every message, campaign, and relationship advances meaningful change.

If you are a strategic thinker who thrives in turning vision into action, values collaboration, and is motivated by community impact, this is your opportunity to leave a lasting mark—helping position the YMCA-YWCA of Winnipeg as the charity of choice and a leader in building stronger, more connected communities.

WHY you’ll love Y Winnipeg:

At the YMCA-YWCA of Winnipeg, you’ll be part of an organization with over 145 years of trusted community impact—one that continues to evolve while staying deeply rooted in its purpose. As Manitoba’s largest child care provider and a cornerstone of the region’s social infrastructure, the Y plays a vital role in supporting individuals and families to live healthier, more connected lives.

You’ll experience the energy of a dynamic organization that reaches over a million visits each year through its community hubs, while also offering transformative experiences through Camp Stephens—where generations of young people have grown, explored, and built confidence for more than 135 years. Every part of the organization is designed to create spaces where people feel they belong and have the opportunity to thrive.

Guided by a bold 2024–2030 Strategic Plan, the YMCA-YWCA of Winnipeg is focused on expanding access, deepening community impact, and leading meaningful change across the city. If you’re motivated by purpose-driven work and want to contribute to an organization that is shaping stronger, more inclusive communities, you’ll find both inspiration and opportunity here.

HOW you’ll create Moments that Matter:

• Strategy to Execution: Translates organizational priorities into integrated, data-driven marketing, communications, membership, and fund development strategies with clear milestones, measurable outcomes, and coordinated execution.

• Team Leadership & Capacity Building: Leads and develops a high-performing team by providing clear direction, strengthening accountability, and fostering a collaborative, values-driven culture focused on impact.

• Operational Leadership & Execution: Oversees a performance-driven operating model, ensuring effective day-to-day execution, alignment of priorities, and continuous improvement through data and streamlined processes.

• Revenue Growth & Engagement: Drives sustainable revenue growth by advancing donor and member acquisition, retention, and engagement strategies aligned with organizational goals and community needs.

• Communications & Storytelling: Leads the development and delivery of a compelling, consistent organizational narrative that strengthens brand, amplifies impact, and connects authentically with diverse audiences.

• Governance & External Alignment: Partners with the CEO to align fund development, government relations, and external communications with strategic priorities and governance expectations.

You’ll bring:

• Post-secondary education in Marketing, Business Management, Fundraising, or a related field (or equivalent combination of education and experience); CFRE designation considered an asset.

• Proven ability to translate organizational priorities into integrated marketing, communications, and fund development strategies, with demonstrated success leading annual and capital campaigns that drive measurable revenue growth and community impact.

• Experience building and leading high-performing teams, establishing clear roles and workflows, and implementing performance management systems (KPIs, dashboards) to drive accountability, efficiency, and results.

• Strong expertise in strategic planning, data-driven decision-making, and multi-channel storytelling, with the ability to engage board, government, and community stakeholders while optimizing fundraising, membership, and engagement outcomes.

How Y Winnipeg Supports Your Impact:

At YMCA-YWCA of Winnipeg, we invest in your growth and well-being through paid professional development opportunities, supporting you to build skills and advance your impact in the community. We also prioritize your health and financial security with a complimentary Y membership, access to an Employee Assistance Program, and comprehensive benefits including extended healthcare and pension plan matching.

Our Commitment to a Fair and Inclusive Hiring Process:

AI Disclosure: Our recruitment process incorporates AI technology for initial application screening to assist with assessing qualifications. All applications are also reviewed by our hiring team to ensure a fair and accurate assessment.

Candidate Experience: While only shortlisted candidates will be invited to interviews, we are committed to transparency and will provide an update on application status within 45 days of submission.

Equity & Inclusion: Canadian experience is not required. We value diversity and welcome applicants with international education and work experience, and we are committed to providing an inclusive and accessible recruitment process. If you require accommodation during any part of the recruitment or selection process, please don’t hesitate to reach out. This includes providing you with alternate formats of job postings. Contacthr@ymanitoba.ca

Application Deadline: Application is open until the position has been filled

How to Apply: Please submit your cover letter and resume to Lori Orton at lori.orton@ymanitoba.ca