Job Description

The Global Advertising and Brand Management (GABM) team is responsible for creating marketplace demand and driving commerce for American Express through differentiated and innovative branding, marketing, and experiences. We have an ambitious goal: to be the most admired brand in the Fortune 500 and we aim to deliver on that by doing work that is both creative and effective. The Global Brand Strategy & Insights (GBSI) team sits within GABM. We are responsible for accelerating brand consideration globally by delivering robust insights, transformative brand strategies, and key capabilities for marketers across the organization.

Amex Insights is the enterprise Research Center of Excellence for American Express, combining world-class research, advanced analytics, AI-powered capabilities, and modern operating practices to deliver actionable insights that help business leaders inform strategy, make smarter and faster decisions, and create meaningful value for our customers.

The Vice President, Amex Insights & Operations leads strategic insights engagements for B2B and enterprise business partners across American Express and oversees the Operations function for Amex Insights. This leader partners with senior executives to translate complex business challenges into actionable customer insights that inform product, marketing, customer experience, and growth strategies, while leading the governance, operating model and agency partnerships needed to deliver high-quality insights efficiently and at scale.

This is a unique opportunity to help define the future of insights at American Express -building a more proactive, technology-enabled and consultative organization that moves beyond answering research questions to anticipating business needs, shaping strategy, and improving the quality and speed of enterprise decision-making.

Set the vision and strategic agenda across B2B Insights, Enterprise Insights, and Operations & Enablement, creating a connected portfolio that delivers high-impact insights while continuously improving how research is prioritized, executed and activated across American Express.

Insights

• Partner with a wide range of senior leaders to define business questions, shape research strategies, and deliver actionable recommendations.
• Lead strategic research engagements for enterprise business partners, identifying emerging customer needs, market trends, and competitive dynamics to deliver insights that inform business strategy, product, marketing, customer experience, innovation, and growth.
• Synthesize qualitative and quantitative research, behavioral data, and market intelligence into compelling executive narratives that drive action.
• Anticipate what's next. Establish a more proactive insights model that identifies emerging customer needs, marketplace shifts and strategic opportunities before they become explicit research requests, helping business leaders make better decisions with greater confidence and speed.

Operations

• Lead the Operations function for Amex Insights, including research governance, compliance, risk management, vendor partnerships, budgeting, and operational excellence, redesigning processes and transforming experiences to increase efficiency, quality, and scale.
• Partner across Amex Insights Capabilities, Technology, Risk, Legal, Procurement, and other key functions to advance AI-powered research tools, emerging technologies, and capabilities that enhance insight generation and delivery.
• Lead the team and help shape the continued evolution of Amex Insights as a strategic enterprise capability.
• Extensive leadership experience in customer insights, market research, strategy, consulting, or a related discipline, with a track record of influencing enterprise strategy and senior leaders in complex, matrixed organizations.
• Deep expertise in qualitative and quantitative research and translating customer insights into business strategy, supported by strong executive communication and storytelling skills.
• Strong operational leadership across governance, vendor management, budgeting, process redesign, and scalable operating models.
• Experience leading transformation and leveraging AI-powered research tools and emerging technologies to enhance insight generation and delivery.
• Proven ability to lead and develop high-performing teams.
• Employment eligibility to work with American Express in the U.S is required as the company will not pursue visa sponsorship for these positions.

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.