品牌VI设计经理/资深经理/高级经理
广州
全职
营销服板块
职位描述
1、根据公司品牌战略，制定品牌视觉策略，主导新品牌 / 母品牌 / 子品牌 VI 体系搭建、视觉升级，建立长期可持续的品牌视觉语言。 2、输出标准化 VI 管理手册，建立品牌视觉管控机制，统筹多产品线、多区域视觉统一；组织 VI 规范宣贯、培训与视觉巡检。 3、负责重大品牌项目视觉创意：品牌发布会、形象升级、品牌包装体系、全球传播视觉主视觉。 4、管理外部设计供应商，把控创意方向、品质、预算与交付节点。 5、沉淀品牌设计资产、组件模板、视觉指南，赋能市场、营销团队自助产出合规物料。 6、持续复盘品牌视觉市场表现，输出视觉迭代方案，强化品牌差异化识别。
职位要求
1、5 年以上品牌全案设计经验，独立主导至少 2 套完整 VI 体系落地，有集团多品牌管理经验优先。 2、精通 VI 从策略→创意→规范→落地全链路，具备较强提案能力，可向管理层汇报设计方案。 3、精通色彩管理、各类媒介输出标准；理解线上数字化视觉与线下实体物料差异。 4、具备商业思维，能结合业务目标做视觉决策，平衡创意、成本与落地可行性。 5、优秀跨部门协同能力，逻辑清晰，具备规范搭建、流程梳理能力。
投递
XPeng is a leading Chinese Smart EV company that designs, develops, manufactures, and markets Smart EVs that appeal to the large and growing base of technology-savvy middle-class consumers. Its mission is to drive Smart EV transformation with technology and data, shaping the mobility experience of the future. In order to optimize its customers’ mobility experience, XPeng develops in-house its full-stack advanced driver-assistance system technology and in-car intelligent operating system, as well as core vehicle systems including powertrain and the electrical/electronic architecture. XPeng is headquartered in Guangzhou, China. In 2021, the Company established its European headquarters in Amsterdam, along with other dedicated offices in Copenhagen, Munich, Oslo, and Stockholm.The Company’s Smart EVs are mainly manufactured at its plant in Zhaoqing and Guangzhou，Guangdong province.
For more information, please visit https://heyxpeng.com.
