Job Description

About the role and team:

The North America Monetization Product Solutions & Operations team helps ensure that the US advertisers (our clients) are inspired, excited, and empowered to partner with us to build their brands on the TikTok platform. We are the bridge between our clients, with Sales on one end, and Product and Engineering teams on the other end. We are responsible for building go-to-market strategies and activating Sales to scale all our advertising solutions. Additionally, we partner closely with product management teams to build the right product roadmaps for our advertising clients.

This Product Marketing Lead will focus on building solutions and products that drive regulated, auto, dining, & finserv vertical revenue for TikTok. They will be a strategic partner to Sales leadership, Product Management and Global Product Marketers in driving the go-to-market strategy for these verticals in North America. They will lead a best-in-class team that has an in-depth understanding of the clients, can aggressively take our current product and solution sets to market, identify future product opportunities and gaps, and influence leadership across TikTok.

Responsibilities:

- Plan, define, and lead the go-to-market strategy along with the key Sales leadership

- Inclusive of sales enablement/empowerment, product positioning, and partnering with cross-functional teams to develop product adoption plans

- Partner closely with the Sales team to deeply understand user pain points, form business requirements, and prioritize solutions to influence the direction of product development

- Lead market understanding, opportunity assessment, analysis, customer feedback, and represent the vertical and market with Product Management and Engineering

- Demonstrate a strong understanding of the broader TikTok ecosystem and landscape to develop strategic feedback and positioning