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  Identify, design, and launch engaging VAS products tailored for Nigerian and African consumers.
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  Translate market trends and consumer insights into innovative product ideas.
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  Ensure products are commercially viable, scalable, and aligned with MNO requirements.

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  Build and manage partnerships with content providers (music, sports, education, gaming, infotainment, etc.).
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  Curate, evaluate, and integrate high-quality content into VAS products.
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  Continuously monitor content performance and refresh offerings to maintain consumer interest.

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  Work closely with MNOs and aggregators to secure product placement and favourable commercial terms.
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  Explore partnership opportunities with local and international content creators.
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  Support the overall business strategy to expand the company VAS’s footprint.

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  Conduct ongoing competitor analysis to identify successful VAS trends in the market.
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  Benchmark the company's VAS products against top players to ensure competitiveness.
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  Provide insights and recommendations for new opportunities.

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  Collaborate with technical and operations teams to ensure smooth product integration and delivery.
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  Monitor KPIs such as subscriber uptake, usage, churn, and revenue per product.
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  Provide regular product performance reports to management.

Requirements

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  Bachelor’s degree in Business, Marketing, Communications, or related field
  (advanced degree an advantage).
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  Minimum 5 years’ experience in the VAS, telecom, or digital content industry.
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  Strong track record of developing and managing successful VAS products.
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  Experience working with MNOs, aggregators, and third-party content providers.
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  Excellent negotiation, partnership-building, and relationship management skills.
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  Strong creativity, entrepreneurial mindset, and ability to think strategically