
Job Title: Communications Coordinator
Company: VF Corp
Brands Supported: Vans (with flexibility to support multiple VF brands)
At VF, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. As a purpose-led, performance-driven company, we are committed to inclusion, diversity, equity, and action. So, before we get to the job details, take a minute to learn a little more about us – our values and our culture - visit VF Careers or www.vfc.com.
Join the Vans Family
Vans® is the original action sports footwear and apparel brand rooted in authenticity, creativity, and self-expression. Since 1966, Vans has championed the creative spirit of youth culture, connecting deeply with skateboarding, music, art, and street culture communities around the world.
At Vans, we believe in enabling people to express themselves freely and boldly and we are looking for team members who bring that same passion for creativity, connection, and culture into everything they do.
What Will You Do?
A day in the life of a Communications Coordinator supporting VF Retail looks a little like this:
You will support brand and retail communication strategies by creating, managing, and distributing content that aligns with business priorities, brand voice, and company values. Reporting into Retail Operations, this role plays a critical part in driving clarity, consistency, and engagement across internal communication channels.
Let’s break that down a bit more:
Develop and execute internal communication plans that support retail and brand initiatives, campaigns, and operational priorities
Create and manage content across internal channels (emails, store communications, intranet, presentations, and leadership updates)
Partner cross-functionally with Retail, Marketing, HR, and COEs to ensure consistent and aligned messaging
Support and maintain the retail communications calendar to ensure a clear, prioritized, and effective flow of information to stores and field leaders
Monitor communication effectiveness using feedback loops and available tools; recommend improvements to drive clarity and engagement
Drive simplification and consistency in how communications are developed and delivered across retail teams
Prepare recurring updates and summaries for retail and brand leadership on communication effectiveness and key outcomes
Flex across VF brands (e.g., Vans, Timberland, The North Face, etc.) to support communication needs based on business priorities and resourcing
What Success Looks Like
Clear, consistent, and streamlined communication experience for retail stores and field leaders
Reduced noise and increased clarity across communication channels
Strong alignment across functions and, when applicable, across brands
Increased engagement and understanding of key business priorities within retail teams
Positive feedback from stores, District Managers, and cross-functional partners
Seamless ability to support multiple brands without disrupting communication quality
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What You Need to Succeed
Ability to manage multiple priorities across brands in a fast-paced, dynamic environment
Strong written and verbal communication skills with the ability to tailor messaging to different audiences
Experience developing clear, concise, and engaging content across various formats
Strong organizational skills and attention to detail, particularly in calendar and content management
Ability to collaborate cross-functionally and influence without direct authority
Comfort working in a role that requires flexibility and adaptability across different brand voices and business needs
Analytical mindset with ability to use feedback and metrics to improve communication effectiveness
Commitment to fostering transparency, clarity, and accountability in communications
What do we offer you?
At VF, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).
Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on DEI is at the foundation of who we are and what we do.
To learn more about VF’s benefits package, follow this MyVFBenefits.com and click “Looking to Join VF”.
To learn more about VF’s Diversity and Inclusion efforts, go to www.vfc.com.
Now WE have a question for YOU.
Are you in?
Hiring Range
$56,160.00 USD - $70,200.00 USD annually
Incentive Potential This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.
Benefits at VF Corporation You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.
P lease note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.
At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require accommodations during the application process, please contact us at peopleservices@vfc.com VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law.
Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.

VF is redefining what it means to be the world’s best apparel, footwear and equipment company, powering iconic active lifestyle brands including The North Face®, Vans® and Timberland®.
We create products rooted in performance with elevated design and relentless innovation, while delivering sustainable and long-term value for our employees, communities and shareholders.