Job Description

At Optimove, we believe people are capable of more than a single job description. You’re not hired just to fill a position- you’re empowered to shape it, grow it, and make it your own.
We call this being Positionless.
And Positionless isn’t just our culture. It’s our product.
Optimove is the creator of Positionless Marketing, an AI-powered platform that gives every marketer the power to analyze, create, launch, and optimize independently. The result is faster execution, deeper personalization, and 88% greater campaign efficiency.
Recognized as a Visionary in Gartner’s Magic Quadrant, we partner with leading brands like Sephora, Staples, and Entain. Today, more than 550 Optimovers across NYC, London, Tel Aviv, Scotland, Brazil, Estonia, and beyond are building the future of marketing together, in an environment that actively encourages ownership and growth, with two out of every three managers promoted from within.
If you’re looking for a place where you can do more, be more, come grow with us.

UX/UI designers at Optimove are empowered to solve meaningful business problems through user-centered design. They collaborate closely with product managers and engineers, and enjoy a high level of ownership and autonomy.
Designers at Optimove take part in continuous Product Discovery – interacting directly with customers, conducting user research and usability tests, and leveraging data to inform decisions. They also use modern AI-powered tools to accelerate ideation, prototyping, and iteration.
This role is a key contributor to shaping product experiences and delivering impactful solutions.
Responsibilities

• Identify and understand user needs and behaviors through research (interviews, observations, usability tests) and collaboration with product managers, designers, and other stakeholders
• Translate insights into intuitive, feasible, and impactful design solutions
• Create wireframes, mockups, and interactive prototypes (low to high fidelity), including rapid prototyping using AI-powered tools
• Continuously validate ideas with users and stakeholders
• Deliver detailed UI designs and clear specifications for new features and improvements
• Collaborate closely with product managers and engineers throughout the product lifecycle (planning, grooming, implementation)
• Use product analytics to identify opportunities and improve user experience
• Contribute to and work within the design system

Requirements

• 2–4 years of experience in UX/UI design
• Experience designing complex B2B web applications
• Strong skills in creating user flows, wireframes, and high-fidelity UI designs
• Experience with prototyping and user validation
• Ability to work with data and derive actionable insights
• Familiarity with data visualization principles
• Experience working in cross-functional teams (product, engineering, design)
• Strong communication skills in English (written and verbal)
• High attention to detail

AI & Tools

• Hands-on experience using modern design and AI tools such as Figma (including AI capabilities), Make, Lovable, Claude, or similar
• Ability to leverage AI tools for rapid prototyping, ideation, microcopy, and exploring multiple design directions
• Experience integrating AI into the design workflow to improve speed and quality

Nice to Have

• Experience conducting user research using various methods
• Experience with design systems
• Experience with product analytics tools (e.g., Pendo, FullStory, Amplitude)
• Experience designing onboarding flows or data-heavy interfaces

Who You Are

• Independent, proactive, and takes ownership
• Curious, fast learner, and passionate about design
• Practical thinker with strong problem-solving skills
• Comfortable working in a dynamic, fast-paced environment