Absa Group

UX/UI Content Writer

Absa Group  •  South Africa (Onsite)  •  4 hours ago
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Job Description

Empowering Africa’s tomorrow, together…one story at a time.

With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.

Belonging at Absa

Absa is committed to creating an inclusive workplace where everyone can thrive. We are an equal opportunity employer and welcome applications from suitably qualified individuals from diverse backgrounds. In support of our Diversity, Equity, Inclusion and Belonging (DEIB) commitments and Employment Equity objectives, preference may be given to candidates from underrepresented designated groups, including persons with disabilities. We encourage applicants who may require reasonable accommodation during the recruitment process to let us know so that appropriate support can be provided.

Job Summary

Drive the optimisation of digital experiences across web channels by improving SEO, content

quality, findability, accessibility, customer journeys and conversion performance. Responsible for

identifying and resolving issues that impact customer engagement and business outcomes.

Job Description

Key Responsibilities

  • Lead SEO optimisation, including metadata, page titles, internal linking and search visibility.
  • Improve customer journeys, navigation, content hierarchy and conversion paths.
  • Conduct UX, SEO and content audits and recommend improvements.
  • Optimise digital content to align with customer needs and business objectives.
  • Drive accessibility compliance and digital content governance.
  • Analyse performance data and provide actionable insights and recommendations.

Required Skills

  • SEO & Technical SEO
  • UX & Customer Experience Design
  • Content Design / UX Writing
  • Information Architecture
  • Conversion Rate Optimisation (CRO)
  • Accessibility (WCAG)
  • Web Analytics & Reporting
  • Customer Journey Mapping
  • Figma & Prototyping

Experience

  • 5+ years in Digital Experience, SEO, UX, Content Strategy or CRO.
  • Experience managing enterprise websites.
  • Experience conducting SEO, UX and content optimisation initiatives.
  • Financial Services experience advantageous.

Success Measures

  • Increased organic traffic and search rankings.
  • Improved click-through and conversion rates.
  • Reduced customer friction and drop-off.
  • Improved accessibility and content quality.

Education

Bachelor`s Degrees and Advanced Diplomas: Physical, Mathematical, Computer and Life Sciences (Required)

Absa Group

About Absa Group

Absa Group Limited (Absa) has forged a new way of getting things done, driven by bravery and passion, with the readiness to realise growth on the African continent and beyond.

We’re a truly African brand, inspired by the people we serve in Botswana, Ghana, Kenya, Mauritius, Mozambique, Seychelles, South Africa, Tanzania, Uganda, and Zambia. We also have representative offices in China, Namibia, Nigeria and the United States, as well as securities entities in the United Kingdom and the United States, along with technology support colleagues in the Czech Republic.

Industry
Finance & Insurance
Company Size
10,000+ employees
Headquarters
Johannesburg, ZA
Year Founded
2018
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