Job Description

The Live Streaming User Growth team is dedicated to driving user acquisition and monetization for our overseas entertainment live streaming business. We focus on scaling new user growth, optimizing paying conversion, and building sustainable, ROI-driven growth engines across performance marketing channels and creator partnerships in international markets. As part of our team, you will work at the intersection of user growth, marketing strategy, and creator ecosystem development to unlock the next wave of growth for our live streaming products.

Responsibilities
- Drive overseas user growth for entertainment live streaming, with a core focus on new user acquisition and paying conversion to grow paying user scale and paying revenue.
- Manage diversified growth channels by orchestrating performance marketing campaigns and creator partnerships to improve acquisition efficiency and ROI.
- Build and operate a global creator and KOL partnership ecosystem; develop collaboration frameworks, marketing playbooks, content optimization guidelines, and performance tracking mechanisms.
- Develop performance marketing strategies and budget allocation plans across channels based on platform traffic characteristics and user profiles; run A/B tests to continuously optimize creatives, targeting, and bidding to improve ROI and stabilize CAC.
- Build a cross-channel attribution and data monitoring system; track conversion funnels in real time and establish a channel quality evaluation framework.
- Identify user needs and behavioral patterns to design new user conversion strategies, and plan live streaming campaigns and operational activities that lift new user paying conversion efficiency.