Job Description

The LIVE Operations team is focused on building a scalable, healthy, and high-performing TikTok LIVE ecosystem. By working closely with creators, agencies, and partners, we drive long-term growth through content innovation, monetization enablement, and community development.

We are looking for a data-driven User Operations Manager to drive user growth and monetization for TikTok LIVE in the UK.

You will own end-to-end user strategy, leveraging data to improve user engagement, retention, and revenue performance.

Key Responsibilities

- Define and execute user growth strategy (acquisition, retention, monetization)

- Analyze user behavior (viewing, gifting, conversion funnels) and generate actionable insights

- Build and optimize user segmentation & lifecycle strategies

- Design and iterate data-driven campaigns (e.g., gifting incentives, activation programs)

- Conduct A/B testing and evaluate performance

- Collaborate with cross-functional teams (product, creator ops, data) to drive impact