Job Description

B2Tech is looking for a User Acquisitions Managerto lead and optimize online media campaigns across Google Ads, Meta, DSPs, and ad networks.

This is a strong opportunity for a data-driven marketing professional to own user acquisition performance, improve ROI, and help shape campaign strategy in a fast-moving gaming environment.

You will plan, launch, analyze, and continuously improve multi-platform performance campaigns, working closely with creative and internal teams to drive measurable growth.

The role is suited to someone who combines hands-on campaign management, analytical thinking, and strong commercial awareness.

YOUR IMPACT

• Plan, execute, and optimize online media campaigns to achieve user acquisition and performance targets.

• Manage multi-platform performance campaigns to ensure efficiency and maximum ROI.

• Collaborate with creative teams to develop high-performing, audience-focused ad creatives that drive conversions.

• Monitor key performance metrics such as Conversions, CPA, and ROAS, and continuously optimize campaigns based on insights.

• Stay up to date with industry trends to keep B2Tech competitive and innovative.

• Build and improve retargeting and lookalike audience strategies to enhance acquisition performance.

• Use campaign data to produce actionable insights and support better decision-making.

• Contribute to budget efficiency and help maximize return on advertising spend.

OUR REQUIREMENTS

• Minimum 3 years of experience in user acquisition or digital marketing, preferably in the sports betting or casino industry.

• Strong experience managing campaigns across Google Ads, Meta, and similar performance channels.

• Strong analytical skills with experience using Google Analytics, Looker, Google Ads, and Meta Ads Manager.

• Ability to interpret campaign data and turn insights into optimization actions.

• Experience with keyword research, A/B testing, and audience targeting.

• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

• Strong communication skills in English, both written and verbal, at a minimum B2 level.

• Strong interest in the sports betting and casino industry.

• Comfortable working with budgets and performance KPIs.

NICE TO HAVE

• Experience with programmatic advertising, DSPs, and ad network platforms.

• Proven experience managing large advertising budgets.

• Experience with advanced retargeting strategies and campaign automation.

• Exposure to sports betting, casino, or other regulated digital entertainment markets.

• Additional analytical or reporting experience across weekly, monthly, and quarterly performance reporting.

WHAT WE OFFER:

• Periodic Discretionary Performance Bonus 💷

• Annual Salary Review 💵

• 22 Days of Paid Leave 📢

• Hybrid Model 🏠

• Medical Insurance coverage ❤‍🩹

• Lunch Credit 🍴

• Provident Fund 💰

• Subsidized Gym Subscription 🏋

• Weekly Football and Volleyball Activities

• Travel Commute Allowance 🚗

• Weekly Happy Hour 🤠

• Exciting Career Paths 🎯

• Personalized Learning and Development Programs 📖

• Birthday Leave! 😎

• Variety of Employee Perks 🎫