Job Description

CrazyLabs is a top 5 mobile games publisher with over 7 Billion downloads to date, a worldwide leader in hyper-casual games development, distribution, and innovation.

We're looking for a Mobile User Acquisition Team Lead to hands-on manage user acquisition campaigns and to work closely with the creative, analytics, and product teams.

What You Will Be Working On

• Lead and own the UA strategy for newly released games, driving their growth and maximizing profitability.
• Manage and mentor a team of UA managers, fostering a collaborative, high-performing team environment.
• Collaborate with the creative team to co-direct and optimize creative strategies.
• Work alongside the product team to monitor performance, address challenges, and highlight growth opportunities.
• Monitor performance metrics and budgets across all phases of game launch and scaling.
• Hands-on management and optimization of large-scale paid marketing campaigns to exceed monthly goals.
• Lead strategic discussions with marketing platform partners to identify growth opportunities.
• Clearly communicate plans, progress, and challenges to management and cross-functional teams.
• Promote knowledge sharing across the marketing team and contribute to developing team capabilities.

Requirements

What We’re Looking For

• 4+ years of experience as a UA manager/lead in a gaming company – Must
• Proven experience leading a team of UA professionals, including coaching, delegation, and performance management.
• Deep analytical skills, with a proven ability to analyze data trends and derive actionable insights.
• Solid track record of managing large-scale campaigns, especially on platforms like Facebook or Google Ads.
• Proficiency in Excel for data manipulation, trend visualization, and correlation analysis.
• A collaborative leader and excellent communicator who thrives in cross-functional environments.
• Ability to adapt quickly to change and manage multiple priorities in a fast-paced setting.
• Strong business-level English.
• Self-motivated, proactive, and accountable.
• Highly organized and process-oriented.

What We Offer

• Private health insurance from your first day
• Breakfast and lunch at the office, tailored to your preferences
• Choice of an electric scooter, bicycle, or transportation budget
• Paid sports activities and free use of our in-office gym
• Gifts for holidays and special occasions — including birthdays, weddings, childbirth, Women’s Day, Christmas, and more
• Regular team gatherings and company events
• Opportunity to work with the latest technologies
• Technical and soft skills training to support your growth
• Competitive salary and a generous referral bonus program
• Amazing office!