Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompanies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That’s how we change the world and why we bring together exceptional minds.
The core of our achievements is our team. We believe in people and shared values SELECT That's why we are looking for a User Acquisition Specialist to join our marketing team.
AddMile is a personal and professional development platform that helps improve various spheres of life through coaching. AddMile is accessible to users in more than 130 countries.
— 1+ years of experience in marketing, media buying, and user acquisition;
— You have experience working with Meta Ads;
— Understand digital marketing tools and metrics;
— You have strong analytical skills and make data-based decisions;
— Upper Intermediate English
— Alignment with the values of our team (SELECT).
— Create and scale advertising campaigns on our top platform Meta;
— Implement a diversification strategy by testing and launching new traffic sources (TikTok, Google, and others);
— Build strong hypotheses about user behavior and test them using performance marketing tools;
— Interact with the creative production team: suggest ideas for creatives and provide feedback on the effectiveness of advertising materials.
— Work within an ambitious team on a socially impactful education product.
— An office with a reliable shelter, generators, satellite internet, and other amenities.
— Access to our corporate knowledge base and professional communities.
— Personal development plan.
— Compensation for English language learning, external training, and courses.
— Medical insurance and full sick leave compensation.
— Company doctor and massage in the office.
— Sports activities: running, yoga, boxing, and more.
— Corporate holidays: we go on a week-paid holiday to rest and recharge twice a year. Besides that, we provide 20 paid vacation days per year.
— Supporting initiatives that help Ukraine. Find out more about our projects here
This is a full-time position with a hybrid remote option. It means that you can decide for yourself: whether you want to work from the office, remotely, or combine these options.
Are you interested?
Send your CV!
We’ve created a Talent Guide to help you navigate our hiring process with clarity and confidence — and get the most out of each stage. Take a look here
Headway Inc is a global tech company that revolutionizes lifelong learning. Headway Inc creates digital products that make lifelong learning accessible, personalized, and impactful for over 150 million users worldwide.
By applying scientific knowledge, the company develops cutting-edge marketing, data mining, and distribution technologies to meet the needs of a fast-evolving world. The company’s mission is to help people grow by making the best ideas accessible and crafting enjoyable products.
In 2025, Headway Inc ranked 4th in the World’s Top EdTech Companies list by TIME. HolonIQ and Global Silicon Valley have also repeatedly recognized Headway Inc as one of the world's most transformative digital learning companies. The company's digital products gained the App of the Day status from Apple hundreds of times.
In 2019, a small, bootstrapped team of three led by Anton Pavlovsky launched the Headway app, armed with a vision to redefine the way people learn and grow. Born in Ukraine, the company has been global from day one. The Headway app quickly gained leadership in the book summary niche worldwide and later on, expanded into the broader lifelong learning space.
The company’s evolution into Headway Inc marked its transformation into a full-scale consumer tech platform. Now, with five distinctive brands integrated into its structure, 400+ people on board, and several running R&D initiatives, Headway Inc continues to expand its impact.
Over 150 million private and corporate users in 170+ countries have downloaded the company’s products. The top geographies by revenue are the US (57%), the UK, and Canada.
Headway Inc is a developer behind: Headway (the company's flagship, the world’s most downloaded book summary app), Impulse (the world's most downloaded brain training app), Nibble (an all-around knowledge app), AddMile (a coaching platform), Skillsta (a social skills trainer), and a few exciting R&Ds in the works.
