Job Description
We are looking for a UA Manager to join our growing Tetris Block Party marketing team and work with us to grow our huge community of players. We need someone with sharp business instincts, a great creative mind, who loves data and has a passion for running an operation at scale. If you got all of the above and you are a team player, fun to work with and amazing in general. Don’t be shy and apply!
Key Responsibilities:
• Managing end-to-end campaign funnels, including integrating new traffic sources, managing campaigns, and collaborating with creative teams to produce best-in-class creatives.
• Designing and executing A/B tests to maximize revenue opportunities.
• Managing key projects focused on optimising marketing campaigns with technical stakeholders, such as Data Scientists, to design and implement automated workflows that will improve work efficiency and effectiveness.
• Discovering and testing user acquisition growth hacks that will push our DAU & revenue up!
• Building and maintaining strategic relationships with key acquisition partners (getting them to do what’s right for us!).
Requirements
• 2+ years in mobile user acquisition, and ad buying analysis experience at scale.
• Campaign management on self-served platforms (such as FB, Google, DSP & Ad Networks) + Campaign management with fully managed networks (offerwall/CPE/incentivized) and partners
• Exceptional analytical skills and attention to detail, with the ability to clearly communicate results and to define next steps.
• Advanced Microsoft Excel domain knowledge with a desire to develop additional technical skills.
• Strong business logic thinker who quickly identifies new opportunities to challenge the status quo.
• Ability to negotiate and effectively influence internal and external parties
• Ability to work independently or with a team in a fast-paced and dynamic environment
• Fluent in English.
YOU GET BONUS POINTS FOR ;)
• Experience in marketing mobile games.
• Experience working with AI tools
• BA/BSc, preferably in a quantitative field.
This is a hybrid role based in our Tel Aviv office
About PLAYSTUDIOS
PLAYSTUDIOS is the developer and operator of award-winning free-to-play casual games for mobile and social platforms. The company’s collection of original and published titles is powered by its groundbreaking playAWARDS loyalty marketing platform, which enables players to earn real-world rewards from a portfolio of global entertainment, retail, technology, travel, leisure, and gaming brands across 17 countries and four continents. Founded by a team of veteran gaming, hospitality, and technology entrepreneurs, PLAYSTUDIOS brings together beautifully designed mobile gaming content with an innovative loyalty platform in order to provide its players with an unequaled entertainment experience and its partners with actionable business insights. To learn more about PLAYSTUDIOS, visit playstudios.com
PLAYSTUDIOS is an equal opportunity employer. Applicants will be considered regardless of their sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), race, age, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sexual orientation, gender, gender identity, gender expression, military or veteran status, or other protected category under the law. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
California Residents: Please review our California HR Data Privacy Policy for information about our data practices.
