Job Description

I. KEY JOB DUTIES

• Constantly track and analyze results to identify optimization opportunities to increase CTR, conversion rate, new user volume, LTV, and ROI (A/B testing, targeting, creative performance, marketing messages, etc.)
• Oversee the progress of integrating attribution analytics SDKs and take care of the dashboards to ensure marketing optimization decisions are driven by accurate and real data.
• Generate detailed spending and performance reports and be able to translate the data into the reports into actionable insights to present to internal stakeholders.
• Collaborate effectively with multiple internal teams (creative design, marketing, product).
• Stay up to date on the latest industry trends and emerging marketing platforms, and be capable of building strong relationships with them, especially international mobile advertising networks.

II. EDUCATIONAL REQUIREMENT / SKILLS / ATTRIBUTES

KNOWLEDGE:

• Definition of metrics and their relationship in analyzing digital ad campaigns
• Advanced concepts of UA (retention rate, ARPU, ARPDAU, LTV, IPM, cohort, organic uplift, ...)
• Fundamental Concepts of Marketing & Business
• Experience in creative production or marketing idea pitching
• Fundamental concepts of ASO

SKILL:

• Good at mathematics
• Fluent in English (daily interactions with international partners)
• Advanced Excel skills
• Experience setting up and optimizing campaigns on Facebook Ads & Google Ads or other ad networks.
• Experience in using marketing tools
• Experience in using project management tools & framework
• Experience in using tools to analyze data

ABILITY:

• Logic & analytical thinking
• Self-learning skill
• Manage to deliver results in a timely manner
• Creative and independent in problem-solving

ATTITUDE:

• Data-driven mindset
• Careful and detail-oriented
• Eager to learn and ready to apply new knowledge/skills
• Optimize and automation mindset
• Passionate about the gaming industry and digital marketing
• Highly self-motivated and self-managed

III. WHY YOU’LL LOVE WORKING HERE

• Great facility to work. You will have a MacBook and extra high-definition screens
• Premium health insurance package and annual medical check-up
• Sponsorship for training courses
• Interesting activities: gym/fitness club at work, English club, corporate social responsibility events...
• Attractive signing bonus for important positions
• With regular discussions with the CEO, founders, and executives of the company, you will have a lot of opportunities to learn from experts in their fields
• Annual bonus and project bonus
• International opportunity to expose and grow
• At least one abroad travels every year. We often send our elites to international conferences like GDC, WWDC, Google I/O... to update on the latest technology
• Full labor insurance (social, health, unemployed)
• Annual leave 12 days / sick leave 2 days / remote work 12 days
• Free food & drinks, kitchen at work, PlayStation after work
• Friday evening party, happy hour, team activities, and awesome parties…