The Senior Manager, Product Marketing leads strategic initiatives to equip the VIZIO Ad Sales organization with compelling narratives, advertising solutions, and experiences that accelerate advertising revenue, deepen advertiser engagement, and strengthen industry presence. This role is responsible for shaping and delivering priority initiatives, self-service solutions, and bespoke programs based upon market insights to further sales success. This position requires close cross-functional collaboration and managing stakeholder relationships across multiple teams including sales, product, platform and consumer marketing, WMC, and more to develop integrated, client-facing materials and engagement strategies that influence advertiser investment. The ideal candidate excels at translating complex XFN needs into clear and persuasive materials that drive measurable business outcomes.
This role is a part of the B2B Marketing team that equips the VIZIO Sales organization with content, solutions, training, and experiences that accelerate ad revenue growth, deepen advertiser engagement, and increase industry presence. Through close collaboration at the regional, product, and category level, this role creates client-facing materials and strategic engagement initiatives that ensure sellers can effectively communicate VIZIO’s value in-market.
Lead the development and evolution of multiple VIZIO narratives, ensuring clear, differentiated positioning in the market.
Work closely with regional sales leaders and individual sellers to provide solutions to proactive and reactive proposals
Partner with product marketing to develop and execute compelling sales decks, one-sheets, and pitch materials for new and existing products based upon industry insights and sales feedback
Lead and execute pitch toolkit improvement with clear parameters for sales effectiveness.
Drive client engagementstrategiesespecially within priority agencies and clients, including storytelling frameworks and tailored experiences.
Develop and manage B2B communications, ensuring consistent messaging across internal and external channels.
Interpret internal and external business challenges and recommend best practices to improve products, processes, and/or programs
Lead complex XFN initiatives that consider multiple POVs, needs, and timelines across teams, bringing sales solutions to market
Deliver internal sales communications and training to improve seller readiness and adoption of key narratives and tools.
Use insights and performance data to continuously optimize sales marketing strategies, materials, and engagement approaches.
What You’ll Bring
Proven experience in B2B Sales Marketing, Sales Enablement, or Advertising/Media Marketing.
Strong storytelling and communication skills, with the ability to translate complex offerings into clear, compelling sales narratives.
Experience developing client-facing materials (decks, one-sheets, pitch content) that drive business outcomes.
Demonstrated ability to partner cross-functionally with sales, product, and external stakeholders to deliver aligned strategies.
Expertise in pitch strategy, client engagement, and B2B marketing programs
Analytical mindset with the ability to leverage data and insights to refine messaging and improve effectiveness.
Strong leadership skills with a track record of guiding teams and driving execution in a fast-paced environment.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart
The annual salary range for this position is $90,000.00 - $180,000.00
Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include :
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Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field. Option 2: 6 years' experience in Marketing, Business Administration, or related field.
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Masters: Business Administration
14901 QUORUM DR, DALLAS, TX 75254-7521, United States of AmericaWalmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.
Sixty years ago, Sam Walton started a single mom-and-pop shop and transformed it into the world’s biggest retailer. Since those founding days, one thing has remained consistent: our commitment to helping our customers save money so they can live better. Today, we’re reinventing the shopping experience and our associates are at the heart of it. When you join our Walmart family of brands, you’ll play a crucial role in shaping the future of retail, improving millions of lives around the world.
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This is that place where your passions meet purpose. Join our family and build a career you’re proud of.
