Job Description

HelloFresh is seeking a Senior Manager, Social Media & Content, to lead the Organic Social team, establishing best-in-class social and content strategies, piloting and creating exciting new content concepts on existing and emerging platforms, and overseeing community management for HelloFresh’s growing brand portfolio. The Organic Social team serves content to an audience of over 5MM consumers on owned social channels alone.

This position will work within the Brand Marketing organization to maintain industry-leading levels of brand awareness, brand affinity, reputation, and retention.

You will...

• Own organic strategy and business outcomes for HelloFresh, Green Chef, EveryPlate, and Factor_ brands.
• Use data and constant experimentation to optimize and report on performance across all platforms.
• Lead creative execution for major brand campaigns, partnering with internal and external partners to deliver innovative and disruptive social-first content.
• Partner with Brand and Growth Marketing teams to ideate and deliver on social aspects of campaign briefs.

You are...

• Innovative - You know what best-in-class social looks like for brands, and you’re eager to bring your learnings and ideas to HelloFresh
• Up on the latest trends - You know what’s trending, and how to create content around trends that’s relevant and stands out in a crowded social media landscape.
• Data-driven - Always prepared to defend or bolster your work with relevant data
• Articulate - Your writing and presentation skills are on point, and you’re comfortable interfacing with senior leadership
• Collaborative - You enjoy working cross-functionally
• Self-motivated - with support from your manager, you largely find your own path to achieve aggressive KPIs
• Detail oriented - There are potentially millions of eyes on your work each day, so it must be pitch perfect

At a minimum, you have...

• 7-10+ years of social media experience, preferably at a large D2C brand or agency working directly on a large D2C brand.
• Proven experience developing innovative social media strategy (content and campaigns) at previous brands.
• Experience managing influencer campaigns, or working with influencers directly.
• Expertise with a wide range of social platforms, including Instagram, TikTok, Facebook, YouTube, Pinterest, and Twitter.
• Hands-on experience capturing and creating culturally relevant content (Memes, GIFs, phone-captured video content).
• Experience with paid marketing channels and running Paid Social campaigns, like Paid Social, SEM, Display, CRM
• Experience with data storytelling, social listening, and brand performance tracking.
• Experience working with an in-house creative team (briefing, art-direction, asset management, etc)
• Experience with social media publishing tools (Sprout Social, Hubspot etc.) and social listening tools (Talkwalker, BrandWatch, Synthesio, etc.)

You’ll get:

• Competitive Salary & 401k company match that vests immediately upon participation
• Generous parental leave of 16 weeks & PTO policy
• $0 monthly premium and other flexible health plans effective first day of employment
• 85% discount on your subscription to HelloFresh (as well as other product initiatives)
• Snacks, cold brew on tap & monthly catered lunches
• Company sponsored outings & Employee Resource Groups
• Collaborative, dynamic work environment within a fast-paced, mission-driven company

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.
New York Pay Range $136,710—$158,100 USD