Job Description

Upwork Business Development & Outreach Specialist

Location: Lahore
Work Setup: Hybrid (Full-Time)
Working Hours: 11:00 AM – 7:00 PM (PKT)
Experience Required: 6 Months – 2 Years
Salary: PKR 70,000 – 90,000 / Month

We are hiring a Business Development & Outreach Specialist to identify opportunities, craft winning proposals, and secure projects primarily through Upwork.
This is a results-oriented role that requires autonomy, strong written communication skills, and a clear understanding of how the Upwork platform works.

Key Responsibilities

• Monitor Upwork daily for job postings that match client ICPs and service offerings
• Write and submit personalized, high-impact proposals tailored to each job
• Research prospect companies, contacts, and LinkedIn profiles to strengthen outreach

• Execute LinkedIn and email follow-ups to nurture warm leads

• Qualify inbound leads, schedule discovery calls, and hand off to client teams
• Track outreach activity, conversion rates, and pipeline status in reporting tools

• Maintain professionalism and consistency in all communications

• Refine lead generation strategies based on performance data and insights

Requirements

• 6 months – 2 years of experience in lead generation, sales outreach, or client acquisition
• Hands-on experience with Upwork and understanding of the bidding ecosystem
• Strong written English with ability to craft compelling, personalized proposals

• Comfortable using CRM tools to track pipelines and report performance

• Strong research skills to qualify leads and gather prospect information

• Self-starter who can manage multiple clients and deadlines independently
  Share 2-3 Upwork proposal samples in Portfolio section under application form