Job Description

WHAT YOU WILL DO

• Take full responsibility for planning, executing, and optimizing Facebook Ads campaigns for mobile games (especially casual genres) or apps
• Continuously monitor campaign performance and improve key metrics such as CPI, CTR, ROAS, and Retention.
• Collaborate closely with the Creative team to test and optimize ad materials (video, static, playable, etc.).
• Work with the Data team to analyze user data, forecast performance, and identify optimization opportunities by market and audience.
• Stay updated with the latest Facebook Ads trends, algorithms, and best practices, especially for mobile game marketing.
 

QUALIFICATIONS

• 1–2 years of proven experience running Facebook Ads for mobile apps/games.
• Preferably experienced with global markets (US, EU, Tier-1).
• Strong understanding of UA funnels, tracking, and attribution tools (AppsFlyer, Adjust, Firebase…).
• Skilled in A/B testing, campaign scaling, and optimizing CPI/ROAS.
• Data-driven mindset with the ability to extract actionable insights from dashboards.
• Proactive, responsible, and quick to adapt to changes in ad platforms.
• A plus: experience with casual, or hyper-casual game projects or apps

WHAT WE OFFER

• Competitive salary and benefit packages
• Minimum 12 days of paid annual leave, plus 10 days of paid sick leave
• 12 days working from home per year (HCM)
• Free lunch, teatime, monthly dinner, and parking allowance
• Continuous learning and growth opportunities, including top industry conferences, traveling abroad budget, free monthly book budget,...
• Personal learning and well-being budget
• Team-building budget
• Collaborative and supportive team environment.