A.
SUMMARY OF
ROLE:

Leads and manages the corporate liabilities portfolio,
including CASA (Current Account & Call Account) growth, by driving low-cost
deposit mobilization, strengthening client relationships, and supporting the
acquisition of new corporate clients, while ensuring high service standards,
compliance, and achievement of business targets.

KEY RESPONSIBILITIES:

Responsibilities

1.
Corporate
Deposit Growth:

•
Increase
overall corporate deposits by onboarding new clients and expanding
relationships with existing ones.

•
Develop
strategies to attract high-value corporate clients and maintain long-term
engagement.

2.
CASA and
Operative Accounts Growth:

•
Drive
growth in Current Account and Savings Account (CASA) balances by encouraging
corporate clients to maintain and increase their deposits.

•
Work
closely with clients to understand their cash management needs and offer
appropriate banking solutions.

3.
Digital
Banking Migration:

•
Contribute
to the bank’s business strategy by migrating corporate clients to the ABO
Digital platform.

•
Promote
awareness and adoption of digital banking solutions to enhance operational
efficiency for corporate customers.

4.
Client
Acquisition & Relationship Management:

•
Expand the
Corporate Banking client base by identifying and prospecting potential
customers.

•
Manage and
nurture relationships with existing corporate clients to ensure high levels of
customer satisfaction and retention.

5.
Account
Opening & Onboarding:

•
Establish
new account relationships with corporate clients, particularly those interested
in digital products and services.

•
Facilitate
seamless onboarding onto the bank’s digital platforms and ensure customer
awareness of available services.

6.
Customer
Engagement & Retention:

•
Regularly
meet with existing and prospective clients to understand their banking needs
and provide tailored solutions.

•
Foster
long-term, profitable relationships with key clients to ensure customer loyalty
and continued business growth.

7.
Cross-Selling
Bank Products:

•
Identify
opportunities to cross-sell corporate, institutional, and personal banking
products to maximize revenue generation.

•
Collaborate
with internal teams to deliver comprehensive banking solutions that address
client needs.

8.
Market
Representation:

•
Act as a
positive representative of the bank in the market by participating in industry
events, networking opportunities, and client meetings.

•
Maintain a
strong understanding of market trends and competitor offerings to ensure the
bank remains competitive.

12. Team Leadership & Performance Management

•
Lead,
coach, and motivate the corporate liabilities team to achieve deposit growth
and retention targets.

•
Set clear
KPIs and monitor individual/team performance regularly.

•
Conduct
performance reviews, provide feedback, and implement development plans.

•
Foster a
high-performance, client-centric culture within the team.

13. Portfolio Management & Segmentation

•
Segment
corporate clients based on value, industry, and business potential.

•
Manage and
prioritize high-value client portfolios (Top-tier / Key Accounts).

•
Identify
underperforming accounts and implement corrective action plans.

•
Ensure
optimal balance between acquisition and retention efforts.

14. Data Analysis & Reporting

•
Analyze
portfolio performance, deposit trends, and retention metrics.

•
Prepare
regular MIS reports for senior management.

•
Use data
insights to refine acquisition and retention strategies.

•
Track
digital adoption and CASA growth performance.

15. Sales Pipeline & Forecast Management

•
Maintain a
strong pipeline of prospective corporate clients.

•
Forecast
deposit growth and track progress against targets.

•
Ensure
consistent follow-up and conversion of leads into active clients.

16. Revenue Optimization & Profitability

•
Drive
profitability by optimizing deposit mix and cost of funds.

•
Monitor
margins, pricing strategies, and fee income from corporate clients.

•
Collaborate
with product teams to structure competitive yet profitable solutions.

17. Process Innovation, Automation & Digitalization:

•
Drive
continuous process improvement through innovative, automated, and digital
solutions once required

18.Business Control & Governance

•
Ensure
adherence to the bank's policies, regulatory requirements, and industry
standards in all operational activities

19.Self/People Development & Continuous Learning:

•
Continually
update oneself through knowledge acquisition, on-the-job training, or project
involvement; advocate and support others to do the same.

Requirements