Job Description

Job Details

Job Location LISBURN BT28 2LU

UK Product Marketing Manager [Rental+/Retail]

Lowe Rental is a globally recognised brand for innovation, ambition and high quality. Our unique culture is built on people, from motivating and developing our highly talented team, to truly listening to and delivering sustainable rental solutions for our clients.

Our Rental+ and Grocery Retail Team is on the leading edge of helping UK retailers quickly adapt to changing regulations and ESG goals. Join us as we help retailers through a once-in-a-lifetime transformation of the refrigeration industry. As one of the world’s leading refrigeration solutions providers, Lowe provides a unique, “refrigeration-as-a-service” model to the world’s leading retailers.

This one-of-a-kind approach allows retailers to modernise their refrigeration without the same capital expenditure and guarantee uptime and performance results.

The Role

This role reports to the Group Product Marketing Director. It will be (ideally) based in our office in Lisburn. The UK Product Marketing Manager – Rental+/Rental will lead, plan & execute UK product marketing for Rental+ and Retail, working closely with the US Product Marketing Manager – Retail/Rental+.

The role plays a critical part in shaping our value proposition, enabling sales, delivering go-to-market excellence, and ensuring our UK Rental+/Retail marketing activity is impactful, consistent, and aligned with global strategy. You will work closely with the CCO, UK sales and local marketing teams to create clear messaging, compelling content, and effective campaigns. This role requires a mix of strategic thinking, hands-on delivery, and strong cross-functional coordination.

Key responsibilities will include:

Product Marketing:

• Develop and own product marketing strategy across Rental+ and Retail, ensuring a clear market positioning & a differentiated value story.
• Build and maintain service-line messaging frameworks, value propositions, and proof points.
• Lead the development of product collateral, sales enablement materials, website copy, and thought leadership content.
• Shape and support the go-to-market strategy for new service enhancements, campaigns, and launches.
• Act as the internal advocate and subject-matter expert for your service lines, ensuring visibility and alignment across markets.

UK Marketing Leadership:

• Plan and execute the UK campaigns, content, events, and localised assets (read UK Marketing Plan) for Rental+/Retail.
• Collaborate with UK sales to understand market needs and drive demand.
• Ensure consistent brand and messaging across all UK touchpoints.
• Manage UK campaign performance reporting and make recommendations for continual optimisation via or in partnership with, the Digital team.

Cross Functional Collaboration

• Brief Digital Marketing Team, Brand, PR and Sales Operations to deliver integrated plan.
• Work with sales to support enablement, ensure strong lead handover processes, & identify content and/or case study gaps.

Performance & Analytics

• Monitor and report on product marketing and UK campaign performance.
• Use insights to refine strategy, optimise messaging, and identify new opportunities.
• Track and communicate KPIs including pipeline influence, conversion performance, and asset engagement.

Qualifications

Essential Skills & Experience:

Highly organised individual, able to manage & execute multiple projects at one time, be commercially curious and bring a proactive, solution-focused mindset.

Required Experience

• Demonstrable B2B product marketing experience.
• Strong commercial acumen and curiosity.
• Experience marketing multiple products or service lines across different markets.
• Strong skills in messaging development, customer insights, and go-to-market planning.
• Proven track record of delivering marketing campaigns end-to-end.
• Excellent communication, stakeholder management, and project management capabilities.
• Comfortable working in a matrixed, multi-market environment.
• Evidence of translating complex services into clear, compelling value propositions.
• Excellent decision making and problem-solving skills supported with data-driven mindset.
• High organisational & interpersonal communication skills coupled w. strong presentation skills.
• Detailed understanding of the range of marketing channels available.
• Experience with CRM/marketing automation tools and sales enablement platforms.

Exceptional candidates who do not meet these criteria may be considered for the role provided they have the necessary skills and experience. Lowe is an equal opportunity employer and committed to a diverse workforce. We are incredibly selective in our hiring and shortlisting for this vacancy will be completed on the basis of merit. Candidates should tailor their CVs to reflect our essential criteria.