NIO

车型UGC内容运营

NIO  •  Onsite  •  16 days ago
Expired
AI can make mistakes so check important info. Chat history is never stored.

Job Description

车型UGC内容运营上海社招全职用户与服务 - 市场与传播本科及以上3-5 年职位描述1、负责 UGC 内容选题策划:负责车型上市全生命周期中,根据传播节奏进行内容选题策划、内容指引和选题沟通,确保 UGC 的内容产出数量和质量;
2、用户 UGC 内容孵化:包括用户内容方向规划、用户内容制作培训、用户内容数据运营等;
3、车型小视频拍摄:车型传播静态图片和小视频拍摄,在社媒平台通过自媒体账号进行内容发布;
4、数据回收统计:对内容数据进行回收和统计处理,使用分析工具对内容效果进行分析诊断。职位要求1、3年及以上车企或汽车媒体从业经验,熟悉社媒平台账号运营规则;有个人自媒体账号运营经验优先;
2、熟练使用拍摄器材和视频制作软件,具备汽车图片或小视频拍摄制作能力;
3、熟悉新能源汽车传播规律,了解蔚来和乐道者优先;
4、熟悉多种创作方式,包括但不限于长视频、短视频、长图、顽梗图文等,对不同类别、体裁内容有较深理解;
5、负责任,有耐心的工作沟通能力和团队协作能力;
6、有同理心,能够带入用户视角理解工作内容;
7、愿意拥抱变化,对新兴事物和热点有较高敏锐度和好奇心,创新能力强,学习能力强,自我驱动力强。 投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
Social Media