iQIYI.com

TV大屏产品经理

iQIYI.com  •  Onsite  •  2 hours ago
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Job Description

TV大屏产品经理
北京
社招
全职
产品
职位 ID:A76311
职位描述
-负责奇异果 TV登录模块产品规划与迭代优化,核心对登录率指标负责。围绕登录转化漏斗做全链路优化:通过优化登录意愿、拓展登录方式、降低登录摩擦、解决异常退登等手段,持续提升登录率;主动跟进客诉、用户反馈、产品自走查,闭环登录体验问题;
-负责 TV 端账号全生命周期产品建设,覆盖账号注册创建、登录使用、密码 / 账号找回、账号冻结、注销等完整流程,保障账号体系稳定、风险可控、体验流畅;
-负责我的页面、会员中心模块规划迭代,包含会员等级、积分、权益的规则落地与页面展示;保障权益领取、核销链路通顺,提升大屏用户的会员权益感知、会员认同感及用户满意度。
职位要求
-本科及以上学历,有账号体系、登录增长、会员 / 订阅、内容消费或大屏 / OTT 产品经验优先;
-独立完成需求分析、方案设计、项目推进与上线复盘,协同研发、设计、测试、运营等团队达成业务目标;
-具备扎实的数据分析与实验能力,熟悉漏斗 / 转化分析与 A/B 测试,能基于数据做归因判断并推动策略迭代;
-具备优秀的跨部门沟通与复杂项目推进能力,能与业务、研发、设计、运营等多方对齐并拿到结果;
-逻辑清晰、文档表达好,结果导向,抗压能力强,关注细节,熟练使用 AI 工具。
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iQIYI.com

About iQIYI.com

Launched on April 22, 2010, iQIYI is known for its high standards for quality, as well as its youthful and stylish branding. iQIYI has since achieved worldwide popularity and built up a massive userbase, allowing the company to constantly innovate across all areas of its business: technology, content, marketing and product development.

iQIYI listed on NASDAQ on March 29, 2018, with the ticker symbol of “IQ”. The company’s comprehensive entertainment ecosystem provides users with services such as e-commerce, comics, literature, online games, ticket sales and short videos. We have a diversified business model, and are leading power in China’s online video industry.

Vision

To Be a Great Tech-based Entertainment Company

Brand Keywords

Quality Youth Style

Corporate Culture

Think Simple & Act Direct

Industry
IT & Software
Company Size
1,001-5,000 employees
Headquarters
北京市, CN
Year Founded
2010
Website
iqiyi.com
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