Overview 该岗位旨在应对批发业务日益增长的复杂性,需对批发生态系统进行主动管理,包含监测、管理和维护健康的批发市场生态。该职 位要求具备深厚的本地市场知识和判断力,能够识别价格违规行为,与RCD协调采取纠正措施,并确保批发渠道的执行标准一致。 Responsibilities 1.负责重点批发客户的全面管理,包括联合生意计划制定、条款与促销方案谈判,以及 定期的实地拜访跟进;能将销售目标转化为客户可执行的行动计划,通过KPI复盘评估, 推动终端出货,建立长期合作关系 2.每月组织经销商开展批发业绩与资源复盘,明确销量与产品结构目标、品类重点、投 入预算及关键执行节点;进行多方案比选与投入产出分析,确保资源使用效率,并严 格执行公司审批流程与合规要求。 3.负责批发市场价格体系的日常监控与管理,跟踪各级价格及竞品动态,维护价格秩序 与品牌形象,并定期向总部反馈市场信息及风险提示。 4.跟踪批发客户的进销存跟踪机制,关注销量、库存周转及渠道库存健康度,识别滞销 品及断货风险并及时解决。 5. 预判并协调渠道冲突,梳理通路覆盖重叠情况,明确问题升级路径;与客户协商可行的解决方案,维护渠道边界与利润水平,确保 各渠道执行规范。 6. 与RCD共同制定年度批发业务计划,在销量目标、执行标准、资源投入及风险应对上达成一致;将策略拆解为季度行动方案,明确管 理机制、时间节点及责任分工。 Qualifications • 5年以上快消行业销售经验,有批发客户管理或经销商管理经验者优先 •必须具备批发客户管理经验,熟悉当地批发市场生态和客户资源 •能出色解决问题,具备分析思维和结构化思考,能够准确界定问题并构建解决框架 •具备一定人员管理能力,强沟通能力以及跨部门协作能力

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