Job Description

The Product Content Specialist creates and curates the content that brings Kensington Vacations product to life — itinerary and service-level copy, country guides, landing pages, and the imagery that pairs with all of it. Not just a copywriter: this role combines strong writing with a sharp eye for sourcing and curating brand-aligned imagery. Works regularly with AI tools to draft and iterate branded copy at pace, build and review AI-assisted itineraries, and write the rules that guide AI agents, applying strong editorial judgment to make sure everything that ships sounds distinctly Kensington.

Key Responsibilities:

• Write and curate itinerary and service-level content in brand voice, aligned to SEO and product briefs.
• Build and review AI-assisted itineraries, ensuring accuracy, brand voice, and quality before client delivery.
• Write and maintain the rules and prompts that guide AI agents used in content and itinerary workflows.
• Create content for landing pages, country guides, and other product-related assets as needed.
• Source, curate, and manage imagery that matches brand standards and supports merchandising goals.
• Manage client-facing content (copy and imagery) in our proprietary product database system, ensuring accuracy and brand consistency.
• Optimize content for search — visibility, engagement, and organic traffic across channels.
• Partner with Product and Procurement Operations on content delivery, categorization, and tagging.
• Collaborate with Marketing and Merchandising to align messaging, campaigns, and content strategy.
• Contribute to cross-functional projects, maintaining content quality and meeting deadlines.
• Use performance data and market insight to keep content and offerings competitive.
• Contribute to process improvements and communicate updates across teams.

Skills and Qualifications:

• Exceptional writing and editorial skills.
• Strong eye for imagery sourcing and curation, matched to brand standards.
• Content creator/curator mindset.
• Comfortable using AI tools daily to draft and iterate branded copy, build and review AI-generated itineraries, and write the rules that guide AI agents, with the judgment to know when output needs a human hand.
• Travel or hospitality background strongly preferred.
• Experience with a CMS and digital asset management tools (e.g., Cloudinary).
• Working knowledge of SEO fundamentals.
• Impeccable attention to detail and content accuracy.
• Proactive, collaborative, comfortable in a fast-paced environment.

We provide a competitive compensation package with a strong pay for performance rewards approach. Employees have the opportunity to participate in incentive programs and compensation tied to business and individual performance. The expected base compensation range for this position is: $40,000 to $50,000.

The actual compensation may vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training.
We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If you require accommodation due to a disability at any stage of our hiring process, please advise us when completing your application.

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