Reporting to the Senior Marketing Manager, Niche, the Training Manager, Niche is a pivotal role responsible for championing and custodianship of the Niche brand portfolio across Oceania.
Through immersive storytelling, best-in-class commercial training, and hands-on field support, this role elevates the capabilities of our retail teams, drives performance, and ensures every customer interaction reflects the extraordinary world of each Niche brand. The Training Manager will be the connective tissue between global brand vision and the Oceania retail experience, inspiring teams to sell with passion, knowledge, and authenticity.
Brand Custodianship & Storytelling
• Be the definitive Niche brand ambassador for Oceania, living and breathing each brand's DNA, heritage, and ethos.
• Deliver compelling brand storytelling that enables teams to authentically connect customers with each brand's universe.
• Immerse teams in the sensorial world of each brand – fragrance, design, culture, and narrative.
• Maintain alignment with Global Brand Education teams on direction, product updates, and materials.
Commercial Training & Coaching
• Design and deliver training programs covering product knowledge, sales skills, and service excellence.
• Run workshops, classroom sessions, and on-floor coaching across the Oceania retail network.
• Coordinate inductions for new team members, bringing them into each brand's world with confidence.
• Work with store managers to identify team development needs and implement tailored training solutions.
• Track training effectiveness against KPIs and iterate programs for continuous improvement.
• Coach teams to drive sales through storytelling, upselling, cross-selling, and fragrance expertise.
Field Support & Events
• Conduct regular counter visits and on-floor coaching to embed learning and reinforce standards.
• Prepare teams for new product launches in partnership with Marketing – ensuring readiness on day one.
• Support and lead in-store events, brand activations, and seasonal launches across the region.
• Develop animation guides and counter looks to inspire teams during key commercial periods.
• Represent the Niche portfolio at local and global PR events and activations as required.
• Approximately 5 years + Background in Education, Training, or a Field role within luxury beauty or niche fragrance.
• Proven ability to design and deliver training that drives both cultural alignment and commercial results.
• Experience coaching retail teams across service, storytelling, and sales performance.
• Comfortable representing multiple distinct brand identities within a portfolio environment.
• Experience supporting retail events, activations, and product launches at a regional level.
Education:
• Degree or Diploma in Business, or Cert IV in Training and Assessment preferrable but not essential.
Competencies and Specific Knowledge required:
• Genuine passion for niche fragrance and luxury retail, with deep appreciation for brand storytelling.
• Exceptional communication and facilitation skills, able to captivate and inspire diverse audiences.
• Commercial mindset with understanding of retail KPIs and how training connects to performance.
• Highly organised and self-motivated; able to manage a regional field schedule independently.
• Strong relationship builder across retail partners, internal teams, and global stakeholders.
• Willing and able to travel regularly across Australia and New Zealand.
Languages: English
We welcome Creators Of All Kinds. If you are unsure of meeting all the requirements but trust you have the transferable skills to excel in this role, complete the application and our teams will get in touch if you are selected for an interview.
Puig is a home of Love Brands, within a family company, that furthers wellness, confidence and self-expression while leaving a better world. Since 1914, our company’s entrepreneurial spirit, creativity and passion for innovation have made Puig a challenger in the beauty and fashion world.
Present in the Fragrance and Fashion, Makeup and Skincare segments, our house of Love Brands generates engagement through great storytelling that connects with people’s emotions and is reinforced by a powerful ecosystem of founders. Puig portfolio includes our brands Rabanne, Carolina Herrera, Charlotte Tilbury, Jean Paul Gaultier, Nina Ricci, Dries Van Noten, Byredo, Penhaligon’s, L’Artisan Parfumeur, Uriage, Apivita, Dr. Barbara Sturm, Kama Ayurveda and Loto del Sur as well as the beauty licenses of Christian Louboutin, Banderas and Adolfo Dominguez, among others.
At Puig we honor the values and principles put in place by three generations of family leadership. Today we continue to build on that legacy, through conscious commitments in our ESG Agenda (environmental, social and governance) aligned with the UN Sustainable Development Goals.
In 2024, Puig recorded net revenues of €4,790 million. Puig sells its products in more than 150 countries and has offices in 32 of them.
