By Appointment Only, Inc. (BAO)

Training Manager

By Appointment Only, Inc. (BAO)  •  Chelmsford, MA (Hybrid)  •  1 month ago
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Job Description

Hybrid Role (3 days in office / 2 days WFH)

Join BAO and play a key role in shaping a high-impact, revenue-driving function. You’ll work with leading tech clients and early-career sales talent while helping build and scale a best-in-class sales training program (BAO Training Academy). This is an opportunity to directly influence pipeline generation, elevate sales performance, and make a measurable impact on client success.

The Training Manager drives Sales Development Representative (SDR) performance by delivering targeted training, coaching, and campaign enablement. This role acts as the bridge between client expectations and SDR execution, ensuring reps are equipped to generate pipeline and engage executive-level buyers effectively.

Role and Responsibilities

  • Deliver onboarding and ongoing training for SDRs in a high-volume outbound environment
  • Translate client messaging, technical concepts, and buyer personas into effective talk tracks and training materials
  • Create and refine battlecards and objection-handling frameworks
  • Coach SDRs through call reviews, live feedback, and skill development sessions
  • Identify performance gaps (campaign-specific vs. core sales skills) and implement targeted coaching
  • Partner with Team Managers and client teams to align training with campaign goals
  • Track performance metrics and adjust training to improve results
  • Support hiring by interviewing SDR candidates

Requirements/Skills

  • 3+ years in sales training and coaching, or a related field (B2B/tech preferred)
  • Experience in high-volume outbound or phone-based sales environments
  • Ability to diagnose performance gaps and identify root causes
  • Proven ability to coach and develop individuals with varying skill levels and learning styles
  • Comfortable communicating with clients and collaborating cross-functionally with multiple departments (sales, leadership, and client teams)
  • Strong time management and organization skills
  • Comfortable giving and receiving direct, constructive feedback

Success Looks Like

  • SDRs ramp quickly and hit activity and meet targets
  • Improved call quality, messaging, and conversion rates
  • Strong alignment between client expectations and SDR performance

Benefits

  • 401(k) matching
  • Health, dental, and vision insurance
  • Paid time off
  • Work from home Mondays and Fridays

Compensation: $90,000/year

By Appointment Only, Inc. (BAO)

About By Appointment Only, Inc. (BAO)

The market knows us as the leader in appointment setting. Our Clients know the story is much bigger than that. BAO is the de facto partner for sales and marketing teams in the high-tech industry developing powerful, profitable go-to-market strategies. BAO provides organizations the customized, scalable, real-time support they need to increase sales productivity, drive more efficient marketing, and land priority accounts. Founded in 1997, our 150 Clients across North America see an average of 30:1 ROI.

Industry
Marketing & Advertising
Company Size
201-500 employees
Headquarters
Chelmsford, MA
Year Founded
1997
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