Job Description

Location: Mumbai,None,None

The World of BookMyShow

Launched in 2007, BookMyShow, owned and operated by Big Tree Entertainment Pvt. Ltd. (founded in 1999), is India's leading entertainment destination with global operations and the one-stop shop for every entertainment need. The firm is present in over 650 towns and cities in India and works with partners across the industry to provide unmatched entertainment experiences to millions of customers.

Over the years, the company has evolved from a purely online ticketing platform for movies across 6,000 plus screens, to end-to-end management of live entertainment events including music concerts, live performances, theatricals, sports and more. Some of the key properties that BookMyShow has brought to its markets include U2's The Joshua Tree Tour, NBA's debut games in India, Disney's Aladdin, Cirque du Soleil BAZZAR as well as international artists such as Coldplay, Ed Sheeran, and Justin Bieber. BookMyShow is invested in providing the best user experience, whether on-ground or online.

The company has developed 'BookMyShow Stream', India's largest home-grown transactional video-on-demand (TVOD) platform.

Your Profile

• Support the planning and execution of customer engagement and marketing campaigns across different stages of the customer journey — from onboarding and engagement to retention and reactivation.
• Assist in executing campaigns across channels such as Push Notifications, WhatsApp, Email, In-App, App Inbox, and SMS.
• Work with customer and transactional data to identify audience segments, behavioural patterns, and opportunities to improve customer engagement.
• Assist in analysing campaign performance and identifying what worked, what didn’t, and how campaigns can be improved.
• Use AI and LLM tools such as ChatGPT, Claude, and Gemini to support campaign ideation, copy generation, data analysis, insight summarisation, and reporting.
• Help prepare campaign reports and dashboards, track key metrics, and turn data into clear insights and recommendations.
• Work closely with teams across BI, Data Science, Product, Engineering, Business, Design, and Creative to execute marketing initiatives.
• Coordinate with internal and external teams to ensure campaigns and creative assets are delivered accurately and on time.
• Stay curious about customer behaviour, marketing trends, new technologies, and emerging AI tools, and look for ways to apply them to everyday marketing work.

Your Checklist

• A degree in Marketing, Business, Economics, Statistics, Communications, or a related field is preferred, but we care more about how you think than what you studied.
• Strong interest in marketing, consumer behaviour, digital products, and customer engagement.
• Comfortable working with numbers, data, and spreadsheets, with an ability to spot patterns and draw meaningful insights.
• Strong written and verbal communication skills with an eye for detail.
• Comfortable experimenting with AI/LLM tools such as ChatGPT, Claude, or Gemini and curious about how AI can make marketing smarter and more effective.
• A structured and analytical thinker who enjoys solving problems and figuring out the "why" behind customer behaviour.
• Proactive, curious, and eager to learn — someone who doesn't just execute a task, but asks questions and looks for ways to do it better.

Apply to this job