Fixed Term Contract for 1 year
Location: Hamburg
Language: Fluent German & English
About us
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. From global icons like Johnnie Walker, Guinness and Tanqueray to Smirnoff and Don Julio, we create brands consumers love. Bring your passion and use your curiosity as you explore, collaborate and innovate. Together with passionate people from all over the world, you’ll test
new ideas, learn and grow, and unlock a brighter, more exciting future.
Join us to create a career worth celebrating
About the Role
You will have end to end customer marketing ownership for big retailer in Germany& the Whisky category, shaping category growth through standout execution across iconic brands such as Johnnie Walker
In this role, you will sit right at the heart of business! You will work collaboratively with our sales teams to ensure they have all the insights, growth drivers and tools they need to deliver brilliant execution of Diageo’s commercial plan to shift consumer and shopper behavior to achieve Diageo’s financial and market share ambition.
With us, you can demonstrate your strategic competence in a multifaceted environment. If you are looking for a commercial role with significant business impact, this one is for you!
Key Responsibilities:
Act as a commercial business partner within a matrix organization and cross-functional teams. Employ transparency and a robust strategic method to attract collaborators for joint POS initiatives.
Develop and maintain a deep understanding and overview of customer and shopper needs and trends to assess category growth potential
Use shopper and market insights to define brand and customer POS strategy and to set related execution targets in close collaboration with Commercial Execution and Marketing teams
Develop and ensure fast implementation of integrated 360 degree POS activations that pay into overall brand and portfolio priorities
Orchestrate all elements of commercial activation with precision – from material and POS development to cross-functional briefings with key accounts, field sales, and agency partners while managing budgets with authority and efficiency
Lead external shopper marketing agencies to develop outstanding, data-driven concepts that elevate shopper engagement and drive conversion at the point of sale
Manage and steer a dedicated category and channel budget
Use analytical approach to review POS executions and results, and derive related improvement opportunities
Your profile:
5+ years experience in Sales or Marketing – with a proven track record in delivering business growth results
First hand, in-depth understanding of the German retailer landscape and FMCG dynamics
Strong analytical skills (e.g. familiar with NielsenIQ important metrics)
Project management experience
Excellent communication and collaborator leadership skills to build partnerships with internal and external partners
Problem solver & solution-based great teammate who can deal with ambiguity & adapt quickly
Hands-On mentality and independent, structured working style
Strong presentation skills to win and engage Commercial Teams for shared POS targets and priorities
German & English: fluent in both spoken and written language
Our offer
An inclusive company culture that puts employees and their development first
A competitive salary with bonus and many benefits
30 days of vacation
An excellent parental leave policy
An office with a view in Hamburg City
Flexible Working Statement:
Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.
Diversity statement:
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll help build and promote an inclusive culture. This culture celebrates diversity in gender, ethnicity, ability, age, sexual orientation, social class, education, experiences, and approaches.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Recruitment Scam Warning
Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.
Worker Type :
Fixed Term Contract (Fixed Term)
Primary Location:
Hamburg
Additional Locations :
Amsterdam, Brussels Center, Brussels Gare Maritime, Budapest, Copenhagen, Lausanne, Oslo, Stockholm, Warsaw, Wien, Zellik
Job Posting Start Date :
2025-11-23
Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry.
With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future.
To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet.
