Sanofi

Trade & Shopper Manager

Sanofi  •  Frankfurt am Main, DE (Hybrid)  •  18 days ago
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Job Description

You’vebuilt experience, now use it where bold ideas meet real impact. At Opella,we’rechallenging how self-care works for millions of people andneedleaders and experts ready to shapewhat’snext. As a Trade & Shopper Manager,you’llbring your skill, yourcuriosityand your drive to make health simpler,smarterand more human.

About the Role:

The Trade & Shopper Manager drives the translation of Brand strategies into winning trade and shopper activation , ensuring excellent in store execution and sustainable value creation.

The role acts as a keyconnector between Marketing, Sales and cross‑functional teams , enabling brand growth through clear priorities, strong executionstandardsand continuous transformation.

  • Lead initiatives that advance our brands and strengthen our reputation worldwide.

  • Mentor and uplift emerging talent while pushing your own growth and influence.

  • Put purpose into practice — embedding sustainability,accessand social impact into every decision.

  • Model the challenger mindset: question complexity, act with integrity and make things radically simple.

  • Help shape a culturethat’sambitious,collaborativeand serious about recognition and belonging.

Main Responsibilities

  • Lead thelocal adaptation of Global Brand strategies and the development ofLocal Brand commercial toolkits

  • Define and executeCategory Visions and Growth Models to strengthen brand performance versus competition.

  • Translate Brand strategies intobest in classchannel‑specific activation plans byanalysingshopper insights and data(e.g.chain and independent pharmacies, mass retail).

  • Drivein‑store excellence , including assortment, POSM, promotional mechanics and execution guidelines.

  • Ensure strong launch and execution ofProduct and Commercial Innovations

  • Define andmonitorfield force KPIs (distribution, visibility, activation, pharmacist education) and support Sales Force Incentive alignment.

  • Integrate Sales feedback and customer insights into continuous improvement of Brand plans.

  • Collaborate crossfunctionally (Brand, SalesChannesls,RGM, Analytics, Supply, Legal/Regulatory) to ensure value,feasibilityand compliance.

About You:

  • Strongcommercial acumen , ideally gained through Sales and/or Trade & Shopper roles.

  • Proven ability totranslate insights into actionable customer plans

  • Experience inHealthcare,OTCor FMCG environments , withsolidunderstanding of pharmacy and retail channels.

  • Comfortable working incross‑functional, matrix organizations

  • Challenger mindset, executionfocused, and able to prioritize what matters most.

  • Fluent inEnglish and German

This is more than the next step in yourcareer,it’sa chance to lead change and help reinvent self-care for the world. Ifyou’reready to challenge, inspire and deliver impact that matters,we’reready for you. We are challengers. We are Opella.

About Us:

Opella is the self-care challenger with the purest and third-largest portfolio in the OverTheCounter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.  

Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting.

At the core of this missionisour 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra,Buscopan,Doliprane, Dulcolax,Enterogermina,EssentialeandMucosolvan

As a globally certified B Corp company, we are active players in the journey towards healthier people andplanet Find out more about our mission at www.opella.com

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Sanofi

About Sanofi

We are an R&D driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth.

We apply our deep understanding of the immune system to invent medicines and vaccines that treat and protect millions of people around the world, with an innovative pipeline that could benefit millions more. Our team is guided by one purpose: we chase the miracles of science to improve people’s lives; this inspires us to drive progress and deliver positive impact for our people and the communities we serve, by addressing the most urgent healthcare, environmental, and societal challenges of our time.

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Industry
Chemicals & Materials
Company Size
10,000+ employees
Headquarters
Paris, FR
Year Founded
Unknown
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