Brown-Forman

Trade Marketing Specialist

Brown-Forman  •  Republic of Poland (Onsite)  •  2 months ago
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Job Description

CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:

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Quote from Hiring Manager

This position will be focused on strengthening our position by developing compelling activities able to turn brand choices into purchases.

What You Can Expect

● Activity Planning: Contribute to the preparation of a 12-month activity calendar and support the 4Ps through detailed analysis.

● Market & Customer Insights: Advise on customer and channel understanding, co-create customer plans, and identify new market opportunities.
● Sales Collaboration: Work closely with the Sales Team and Key Account Managers to turn selling stories into effective sales tools and execute contractual provisions.

● POSM & Activations: Lead the development, production, and distribution of POSM materials, and manage in-store consumer activations.
● Communication & Budget Management: Ensure proper communication with the Sales Team and trade partners, track trade-related spending, and manage document flow related to trade activities.


What You Bring to the Table


● Experience in sales/trade marketing in FMCG, minimum 1 year.
● Strong written and verbal communication skills (influencing, listening, presentations).
● Proven time & project management skills, including organizational skills, with attention to detail.
● Ability to cope with broad variety of tasks in a dynamic environment.
● Computer skills (MS Office applications/Google applications).
● Polish native and advanced English language (verbal and written).
● Education (min): Bachelor's degree.


What Makes You Unique


● Strong analytical skills.
● Experience in working with external agencies and writing briefs.
● Good sales and finance understanding.

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people and ensure sustainable, profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

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Requisition Type:

Employee

Management Level:

Professional

Global Job Level:

P5

Number of Openings Available:

0

Brown-Forman

About Brown-Forman

Brown‑Forman Corporation is a global leader in the spirits industry, responsibly building exceptional beverage alcohol brands for more than 155 years. Headquartered in Louisville, Kentucky, we are guided by our founding promise, “Nothing Better in the Market.” Our premium portfolio includes the Jack Daniel’s Family of Brands, Woodford Reserve, Old Forester, New Mix, el Jimador, Herradura, The Glendronach, Glenglassaugh, Benriach, Diplomático Rum, Gin Mare, Fords Gin, Chambord, and Slane. With approximately 5,000 employees worldwide, we proudly share our passion for fine-quality spirits in more than 170 countries.

Industry
Food & Beverage
Company Size
1,001-5,000 employees
Headquarters
Louisville, KY
Year Founded
1870
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