BAT

Trade Marketing Representative

BAT  •  Gabonese Republic (Onsite)  •  23 hours ago
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Job Description

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

British American Tobacco Gabon has an exciting opportunity for a Trade Marketing Representative in Gabon.

To achieve volume and distribution targets in order to maximise brand availability and visibility, through the execution of essential Trade Marketing activities in line with the channel, price strategies and the required customer service levels.

You will be based in Lambaréné, in Moyen-Ogooué province and you will cover several regions within the country.

Your key responsibilities will include

  • Implement a Trade Marketing and Distribution plan which meets the objectives of trade marketing & distribution and is in line with brand price strategy and the needs of the trade in order to achieve the Company objectives: volume and value share, Numeric and Weighted Distribution for our Drive Brands, OOS)
  • Achieve trade coverage, visit frequency and outlet visit plan in order to maximise route effectiveness and efficiency.
  • Manage the Distributor, Wholesales, and retailers through the implementation of account strategies and plans in order to maximize volume, share and other distribution management parameters performance vs. the competitions.
  • Ensure that the territory volume and distribution objectives of company brands are achieved by trade channel and outlet type in order that availability is maximised in line with brand strategies and the needs of the market.
  • Ensure optimal stock levels, product quality and freshness through stock management, orientation to the trade and reporting on supply chain and product issues.
  • Ensure that price is in line with the company strategy.

What are we looking for?

Excellent communication and relationship building skills (trade partnership)

Minimum education level: BAC +3

5 years of working experience in a similar role (FMCG industry preferred)
Fluency in French and a basic level of English
Planning and selling skills
Basic Computer proficiency (Word, Excel, Power Point)

Valid driving licence with a minimum of 3 years of driving experience
Experience in management of distributors' organization
Good negotiation and influencing skills
Dynamic, innovative, motivated and proactive

What we offer you?

  • We offer a market leading annual performance bonus (subject to eligibility)
  • Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
  • Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
  • You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
  • We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

What we offer you?

  • We offer a market leading annual performance bonus (subject to eligibility)
  • Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
  • Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
  • You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
  • We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.

BAT

About BAT

We are BAT, a leading global consumer goods company driven by a clear purpose: to create A Better Tomorrow™ by Building a Smokeless World.

Founded in 1902, we’ve grown into a truly international business, operating across six continents with a presence in over 180 markets. Our strategic ambition is to become a predominantly smokeless business by 2035**, helping adult smokers transition to scientifically substantiated, reduced-risk*† alternatives.

With a powerful portfolio of global brands, a future-focused strategy, and around 50,000 talented people worldwide, we are committed to accelerating Tobacco Harm Reduction and making cigarettes a thing of the past.

As a leading FTSE company, our operations span three key regions:

🌍 United States of America

🌍 Americas & Europe (AME)

🌍 Asia Pacific, Middle East & Africa (APMEA)

Together, we are building A Better Tomorrow™.

* Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive.

**Please refer to the cautionary statement contained in the Annual Report and Form 20-F 2024 on p.447 for additional information regarding BAT’s future performance: https://www.bat.com/ar/2024/index.html

† Our Vapour product Vuse (including Alto, Solo, Ciro and Vibe), and certain products, including Velo, Grizzly, Kodiak, and Camel Snus, which are sold in the U.S., are subject to FDA regulation and no reduced-risk claims will be made as to these products without agency clearance.

Industry
Manufacturing & Production
Company Size
10,000+ employees
Headquarters
London, GB
Year Founded
1902
Website
bat.com
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