Job Description

Responsibilities & Key Deliverables

1. Marketing at the Point of Sales: Own and oversee all marketing activities at the dealership to promote Mahindra eSUVs. Ensure the dealership space reflects the brand’s identity through effective merchandising and promotional materials. 2. Training & Enablement: Built capability for dealership sales staff on promotional campaigns, and customer engagement strategies. Provide the dealership sales team with promo-specific tools and materials for seamless execution. 3. Budget Management: Manage Advertising & Promotion (A&P) and Below the Line (BTL) marketing budgets to ensure cost-effective execution of campaigns. Track and report on budget utilization to ensure alignment with financial goals. 4. Event Planning & Execution: Plan and execute dealership-level events, workshops, and promotional activities to generate excitement around eSUVs. Collaborate with external vendors and internal teams for smooth execution of marketing events. 5. Customized Offerings: Develop and implement tailored marketing solutions and offers that cater to the dealership’s unique customer and regional demographics. 6. Growth Initiatives: Proactively identify and implement growth opportunities, exploring both traditional and non-traditional marketing approaches. Regularly monitor market trends and customer feedback to refine strategies.

Experience

0-2 yrs

Industry Preferred

Automobile

Qualifications

Bachelor’s degree in Marketing, Business Administration, or a related field.

General Requirements

Strong interpersonal and communication skills to collaborate with internal and external stakeholders. Analytical mindset with the ability to interpret data and derive actionable insights. Creative problem-solving skills to develop innovative marketing campaigns. High adaptability to work in a dynamic and fast-paced environment.

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