Job Description

Could this be one of those rare moments to do the best work of your career?

The Lottery Corporation is Australia’s largest lottery company offering exciting games that deliver life-changing wins to customers and make a meaningful difference in the community.

We’re the team who bring you Australia's favourite lottery and Keno games. For more than a century, we’ve been playing our role in creating positive impacts by delivering winning moments every day to our people, our customers, retailers, partners and our community.

Share joy, spark possibilities and join the winning team today!

The Trade Marketing Manager – Keno is responsible for turning brand, product and channel priorities into impactful trade strategies that drive venue engagement, execution and performance. This role leads the delivery of trade marketing across communications, promotions, events, research and in-venue standards, ensuring alignment to business priorities and strong partner outcomes.

Working closely with internal teams, suppliers and venue partners, you’ll manage and optimise trade programs and assets—including EDMs, Keno Connect content, local area marketing, trade publications, expos, consumables and venue research—ensuring they are compliant, high quality and operationally effective.

What you’ll do

• Translate brand, product and channel priorities into effective trade-facing plans that drive venue engagement, execution excellence and commercial performance

• Build strong relationships with venue stakeholders to enhance engagement and in-venue execution

• Manage trade content across Keno Connect, ensuring marketing assets are current, accessible and effective

• Lead Local Area Marketing (LAM) initiatives, coordinating toolkits, prizing, artwork and compliance requirements

• Support content delivery of engaging trade communications, including weekly emails and fortnightly EDMs aligned to Keno priorities

• Support in-venue research, category reviews and customer experience initiatives to improve performance

• Coordinate trade marketing activity for events, expos and venue activations, including merchandise and logistics

• Manage suppliers and inventory (e.g. consumables, Orderware, BDM boot stock) to maintain service levels

What you’ll bring

• Degree qualified in Marketing, Business, Communications or a related discipline, or equivalent relevant experience.
• Minimum of 5+ years demonstrated experience in trade marketing, shopper marketing, channel marketing or a similar role.
• Experience developing trade communications, marketing collateral, training materials or related content for customer-facing channels.
• Experience working with external suppliers, internal stakeholders and multiple delivery partners to execute programs effectively.
• Experience in a regulated, Retail, FMCG, Beverage, Hospitality or gaming environment will be highly regarded

What you’ll get

Not only will you receive an awesome candidate experience from our caring Talent team, but you’ll get a genuine feel for who we are and what it’s like to be part of our team.

The benefits of working with The Lottery Corporation are pretty good. Just to name a few:

• Balance work and life with our ‘flex for great outcomes’ approach – hybrid working, plus a range of generous leave options.
• Reward and recognition programs at all levels. Your hard work won’t go unnoticed.
• Ignite your potential with our dedicated learning and development platform to support your bright future.
• We empower careers to grow from within. 50% of all roles in 2025 were filled by our own people, proving that your next opportunity is already here!
• A true sense of belonging. We’re committed to Inclusion & Diversity with a range of initiatives such as our Gender Affirmation Support, employee inclusion networks and diversity memberships and celebrations.
• Make positive impacts with opportunities to volunteer with our community partners. We'll also dollar match fundraising efforts of our employees lending their support to registered charities.

If this role is of interest to you and you’re ready to spark possibilities with The Lottery Corporation, but don’t feel that your experience aligns 100%, we would still love to hear from you and encourage you to apply.

We’re committed to providing a safe, respectful and supportive work environment. We encourage you to let us know if we can make any accommodations, so the process can be more user friendly for you.

We acknowledge and pay respect to the traditional custodians of the lands on which our offices, retail outlets and venues operate. We acknowledge the inextricable link First Peoples of Australia have with the land past and present.

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