Key Responsibilities

• 
  Develop and implement trade marketing plans aligned with brand and business objectives.

• 
  Drive
  visibility, activation, and in-store execution
  for all brands across key outlets and channels.

• 
  Collaborate with the Sales and Brand Marketing teams to ensure seamless execution of promotional activities.

• 
  Plan and manage
  brand activations
  , including events, tastings, sponsorships, and seasonal campaigns.

• 
  Monitor trade marketing budgets, ensuring efficient allocation and ROI tracking.

• 
  Conduct market visits and competitor analysis to identify opportunities for growth and visibility improvement.

• 
  Build and maintain strong relationships with distributors, trade partners, and key accounts.

• 
  Ensure
  brand guidelines
  are upheld across all trade executions and visibility materials.

• 
  Analyze trade data and consumer insights to refine trade marketing strategies.

• 
  Lead and mentor a team of field activation and merchandising staff (if applicable).

Requirements

Qualifications & Experience

• 
  Bachelor’s degree in Marketing, Business, or related field.

• 
  Minimum
  5–7 years of experience
  in Trade Marketing, preferably within the
  alcohol or FMCG industry
  .

• 
  Proven experience in
  brand activations, trade visibility, and channel marketing
  .

• 
  Strong understanding of brand positioning and shopper marketing dynamics.

• 
  Excellent project management, communication, and negotiation skills.

• 
  Analytical mindset with the ability to translate data into actionable insights.

• 
  Proficiency in MS Office and familiarity with trade marketing tools and reporting systems.