If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal.
Quote from Hiring Manager
As the strategic bridge between Marketing and Sales, the Trade Marketing Manager CZ/SK drives the commercial transformation of our brand strategies into winning channel executions. This leader ensures that our Trade Marketing Strategy is realized across both On-Trade and Off-Trade environments, maximizing brand equity and market share through expert team leadership and data-driven category insights.
Meaningful Work From Day One
You will lead the Trade Marketing department for the Czech and Slovak markets, overseeing the end-to-end commercial activation strategy. Your role is to harmonize brand ambitions with channel realities, ensuring that the team delivers compelling point-of-purchase (POP) activities that convert shoppers into buyers and consumers into brand advocates. You will be a key voice in the Senior Leadership discussions, providing channel expertise to shape long-term growth.
What You Can Expect
Team Leadership: Lead, coach, and develop a team of 2 directs (+2 indirects), with direct management of the On-Trade and Off-Trade Managers. Foster a high-performance culture focused on execution excellence and career growth.
Strategic Planning: Lead the annual Trade Marketing planning process (S&BP) for both CZ and SK. Ensure channel strategies are aligned with Brown-Forman’s long-term brand-building and profit growth goals.
The "Bridge" Role: Act as the primary liaison between the Marketing (Brand) teams and the Sales (KAM/Field) teams to ensure commercial feasibility and alignment of all initiatives.
Omni-Channel Oversight: Drive a holistic view of the market, ensuring synergy between Off-Trade (IKA, Traditional Trade) and On-Trade (HoReCa) strategies.
Budget & P&L Accountability: Oversee the total Trade Marketing A&P and Discount budgets. Ensure optimal resource allocation, ROI tracking, and alignment with Finance on accounting management.
Market Insight & Course Correction: Utilize data (Nielsen, Focus, etc.) to stay ahead of competitor activities and business performance. Recommend and implement strategic pivots when necessary.
Stakeholder Management: Influence internal stakeholders at a high level and represent the Trade Marketing function in key regional meetings and business reviews.
External Partner Management: Oversee strategic relationships with key creative, digital, and merchandising agencies to ensure top-tier execution and cost efficiency.
What You Bring to the Table
Min. Bachelor Degree in Marketing / Management, Business Administration
5 - 7 years of experience in Brand Management/ Trade Marketing / Commercial with proven track record in FMCG or luxury goods
Demonstrated strong business acumen & entrepreneurial thinking with strategic mindset and envisioning
Demonstrated sound analytical skills with proven track record of identifying key insights and ability to translate findings of analysis into conclusions & strategies
Demonstrated excellent communication skills and strong ability to proactively engage stakeholders at all levels
Experience managing managers; ability to lead through others and manage a complex, multi-channel team structure.
Demonstrated accurate self insight combined with a strong agility/ability to adapt to and support change with strong organizational skills
Demonstrated strong prioritizations skills with proven track record to deliver results in a fast-paced, dynamic environment
Ability to see the "big picture" while maintaining a high standard for execution detail.
Fluent English and Czech or Slovak
What Makes You Unique
Energetic, motivated, enthusiastic
On trade and off trade knowledge in CZ and SK preferred
Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
#LI #jackdaniels
Requisition Type:
Employee
Management Level:
Leader
Global Job Level:
L2
Number of Openings Available:
1
Brown‑Forman Corporation is a global leader in the spirits industry, responsibly building exceptional beverage alcohol brands for more than 155 years. Headquartered in Louisville, Kentucky, we are guided by our founding promise, “Nothing Better in the Market.” Our premium portfolio includes the Jack Daniel’s Family of Brands, Woodford Reserve, Old Forester, New Mix, el Jimador, Herradura, The Glendronach, Glenglassaugh, Benriach, Diplomático Rum, Gin Mare, Fords Gin, Chambord, and Slane. With approximately 5,000 employees worldwide, we proudly share our passion for fine-quality spirits in more than 170 countries.
