The Telegraph

Trade Marketing Manager (6 Month Contract)

The Telegraph  •  London, GB (Onsite)  •  2 days ago
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Job Description

About The Role

The Trade Marketing role provides intelligent and distinctive communications across a variety of channels that support TMG’s commercial growth. These communications promote The Telegraph’s brand, journalism, audiences, products and commercial opportunities to client marketing directors and media agency planners and buyers.

Being a premium publisher, operating in an extremely competitive commercial market, we are looking for someone who appreciates the power of good marketing and is able to help translate business problems into inspiring communications and events that are on brand and raise desire.

This is a six-month senior position for someone who is available to start immediately and has a proven experience for producing digital marketing assets including email newsletters and social posts, plus running events from ideation and invitations to on-the-day logistics and post event follow ups.

Key Responsibilities

We have an ambitious plan of communications, launches and events for 2026 and need help across these four areas:

Creating well-attended, useful and memorable events. This involves working with key stakeholders to establish an event’s purpose. Plus full responsibility for writing the promotional communications, pulling together the event content and follow up material.

Using a range of marketing techniques to launch our new self service advertising platform for small businesses. This will include:

  • Helping to define the customer journey on the new platform. How we frame our proposition and make it easy to buy.
  • Establishing how best to reach the platform’s target audience.
  • Building a series of communications that will launch the opportunity, deliver sales, celebrate success and foster growth.

Email newsletters: Responsible for the writing and production of monthly email communications to promote opportunities across our key client sectors.

Management of our Trade Marketing Executive who supports our events programme, hospitality opportunities and is responsible for our social media output.

Requirements

  • Proven ability to produce successful digital marketing collateral and live events.
  • Idea generator: This is key to being able to translate our business challenges into marketing successes. To do this well you will also need a broad understanding of what is happening in the world, the media industry and an ability to identify exciting new trends.
  • Creative flair: It is important to have an appreciation of good design and the power of timely, well-executed communications in driving brand differentiation.
  • Customer experience: We are a customer facing team renowned for hosting quality events, so experience of hospitality or customer management is essential.
  • Attention to detail: The Telegraph is a premium publisher trusted for its accuracy and authority – attributes that we must adhere too. In marketing it is also the little details that help us to stand out, really get us noticed and are appreciated and remembered.
  • Strong writing and communication skills: These are necessary to be able to produce externally facing copy that represents our brand. Plus, communicate with a wide variety of internal and external stakeholders.
  • Self-starter: The media industry is fast paced and the sales floor is busy with tight turn-around times. To be successful you need to be able to take ownership of projects, prioritise activities, be tenacious, flexible and proactive.

Benefits

The nature of our industry means life at the Telegraph Media Group is fast-paced, demanding, and interesting. We also want it to be rewarding for everyone who works here by creating a suite of benefits that contribute to lifestyle choices and leisure activities. From dynamic working opportunities, medical cover, and parental leave (six months fully paid maternity leave and enhanced paternity/partner leave), to life assurance and season ticket loans, you can choose from a range of flexible benefits, designed to support your lifestyle and help you achieve a healthy work-life balance.

Training and development

With support from your manager and colleagues, you’ll also have access to a variety of training and development opportunities through The Academy. Covering a range of personal and professional skills, our courses enable you to develop an enjoyable and rewarding career.

Our commitment to inclusion

At Telegraph Media Group, we foster a diverse and inclusive workplace and we are committed to building a team that reflects a wide variety of skills, perspectives and backgrounds. We believe in equality of opportunity and welcome candidates from all backgrounds, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.

We are proud to be a Level 3 Disability Confident Leader as part of the government’s Disability Confident Scheme. If you are disabled or have a long-term health condition and would like support in applying for any of our roles or if you require any reasonable adjustments in the recruitment process with us, please make us aware.

To find out more about Diversity, Inclusion and Belonging at Telegraph Media Group, and for more information on our purpose, beliefs, and people values, please visit our website.

The Telegraph

About The Telegraph

The Telegraph’s mission is to provide content that inspires people to have the perspective they want to progress in life. It delivers quality, trusted, award-winning journalism, 24 hours a day, across its digital and print properties as well as through leading digital partners.

Founded in 1855, The Telegraph has built a diversified commercial model, with equal strength in advertising, subscriptions and circulation, commerce, and events. In 1994, The Telegraph launched an online offering, the first UK publisher to do so. The launch in 2016 of a digital subscriptions model, with clearly defined open and premium content, has enhanced its ability to offer both scale and engagement to support this diversified approach.

The Telegraph’s portfolio includes The Telegraph website and app, The Daily Telegraph and The Sunday Telegraph print titles, and The Telegraph Edition app which offers a digital replication of the newspapers.

27.2 million Britons consume content across the portfolio monthly, with a growing global digital audience through 107 million browsers a month enjoying The Telegraph’s perspective on the world. Additionally, The Daily Telegraph is the UK’s best selling quality broadsheet newspaper.

*NRS PADD July 2017. Adobe Analytics, February 2017.

Adobe Analytics incl: Web, FBIA, AMP, Live News App, Edition App & Apple News, May 2017.

Industry
Media & Publishing
Company Size
1,001-5,000 employees
Headquarters
London, GB
Year Founded
1855
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