Dyson is a global technology enterprise. We solve the problems others ignore with surprising new inventions that defy convention and simply work better. We’re growing fast, and our ambition is huge, spanning more categories, more locations, and more people.
The Trade Marketing Manager will drive category growth and brand performance by supporting the indirect sales team across key retail touchpoints of the consumer journey. The role is responsible for planning and executing trade marketing initiatives, including in-store retail fixtures, point-of-sales materials, visual merchandising solutions and retail activation programs that strengthen brand visibility, improve the shopper experience, and drive sales conversion in-store.
Working closely with the Retail Activation Manager, and collaborating with the Digital Shopper Marketing Manager, you will ensure cohesive and effective activation across omnichannel environments in Australia and New Zealand.
Main responsibilities include but not limited to:-
Develop annual trade marketing plans tailored to the market and retail partner needs, ensuring alignment with overall brand and commercial objectives and brand guidelines for the category specified
Support the indirect sales team with tailored toolkits and support for promotional plans
Implement effective in-store trade campaigns with indirect retailers, optimising shopper journey across physical retail environments. Ensure activity calendar is supported by detailed execution plan with clear KPIs
Manage overall launches and campaign activations, ensuring all content is live across offline channels to drive traffic and conversion
Own asset development and delivery process for NPD launches, campaigns and any promotional activities making sure our assets follow brand guidelines. Work closely with ANZ Creative Hub, Category team and Retail/Group teams where required
Design and deploy physical retail activations including fixtures, POS materials, in-store displays and merchandising solutions to enhance shopper experience and maximise sell-through
Project manage the end-to-end delivery of in-store solutions, ensuring timely and cost-effective implementation
Own Visual Merchandising guidance for tactical in-store displays (e.g. FOS unit, bulk stack, banners, windows) collaborating with the field team to ensure highest execution standard is maintained
Collaborate with the Digital Marketing Manager to align online and offline shopper experiences, ensuring integrated campaigns deliver a seamless customer journey and maximise campaign effectiveness
Lead the deployment and maintenance of branded fixtures, POP materials, and in-store displays. Monitor execution standards and analyse fixture performance
Manage production suppliers and agency partners, driving quality, efficiency, and innovation through strong stakeholder management, commercial negotiations, and clear execution standards
Own fixture asset management across the retail network, maintaining an accurate inventory of fixtures and displays, identifying refurbishment, replacement, and optimisation opportunities to maximise retail effectiveness
Develop and maintain planograms in line with NPD launches, product range updates, and category priorities, ensuring accurate execution and a consistent shopper experience across retail channels
Adapt and localise global retail fixture and merchandising guidelines to meet market-specific requirements, partnering with regional and global teams to deliver relevant, commercially effective in-store solutions while maintaining brand standards
Build and maintain strong relationships with indirect retailers and external agencies, ensuring effective delivery of trade initiatives
Be the project lead in the development and execution of campaigns, engaging key stakeholders in the business and managing alignment/approval process
Develop strong partnerships with account managers and field team to make sure required information and plans are shared on time, lead discussion to improve efficiency in costs and accelerate retail transformation
Partner with marketing, sales, commercial, and supply chain teams to ensure campaigns are integrated, timely, and well-executed
Manage assigned trade marketing budgets, ensuring spending delivers ROI and aligns with business goals. Ensure plan meets sales target/budget requirements for NPD, promotions, brand activations and retailer events
Manage project budgets, forecast accurately, own monthly reconciliations by channel and category for Finance review
Analyse market and channel data to measure campaign effectiveness. Prepare regular reports with insights and recommendations for optimisation
Set up clear KPI to measure performance of each activation and validate/improve campaign effectiveness
To be successful in this role you will have strong Project Management skills backboned with time and cost management as well as people liaison skills. You are a problem solver continuously finding new approaches and solutions to the challenges and have the ability to manage multiple projects with meticulous attention to detail for execution, punctual and accurate when working under pressure to tight deadlines.
Previous skills & experience:-
Bachelor’s degree in marketing, Business, or related field
5+ years’ experience in trade/shopper marketing, preferably within large-scale consumer brands
Proven experience in managing retail/shopper marketing solutions
Proven track record of managing end-to-end retail projects, from concept development and fixture design through to production, deployment, and execution
Demonstrated experience delivering large-scale retail rollouts across 3rd party channel store networks, with strong technical knowledge of retail fixtures, materials, manufacturing process, POS, and visual merchandising standards
Strong project management and organisational skills
Analytical mindset with experience in tracking campaign performance and ROI
Excellent stakeholder management and communication skills
Proficient with Microsoft Office Suite. Working knowledge of Adobe Creative Suite or similar design software is desirable
Benefits
Outside of a competitive salary, our team members receive generous product discounts, additional paid annual leave, a generous, above market parental leave scheme and ongoing learning and development opportunities.
At Dyson, our people are at the heart of everything we do. We value you bringing yourself to work and we want to deliver an employee experience that matches the quality we give to our customers.
We have a vibrant and diverse culture that is geared towards recognition and realising ambition. You'll have regular social activities to take part in and you'll work with a fantastic team of people every day.
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Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
Dyson solves real-world problems and creates better products through the application of engineering, science, design and creativity. It is a family-owned, global technology company, founded by Sir James Dyson who remains at the helm alongside his son Jake.
Since inventing the first cyclonic bagless vacuum cleaner, the DC01, Dyson has consistently invested in research and development to improve its products and technologies radically. Dyson offers products across a growing range of areas: floorcare, air purification, robotics, haircare including formulations, lighting, hand drying, and most recently audio. Dyson continues to expand into new areas.
Today, Dyson sells products in more than 80 markets, has 450 Dyson stores worldwide and is available in all major technology and beauty retailers. Dyson has global headquarters in Singapore and major technology campuses in Singapore, the UK, Malaysia, and the Philippines. Its global team of engineers, scientists and software developers are focused on developing technology-enabled products which work better and which people love to use. Key areas of focus have included high-speed electric digital motors, sensing and vision systems, robotics, machine learning and aerodynamics.
Beyond products, to encourage an inventive future, Dyson is also inspiring the next generation of engineers and inventors through the Dyson Institute of Engineering and Technology, the James Dyson Foundation and the James Dyson Award.
The Dyson family applies its problem-solving approach in other fields, and established Dyson Farming in 2012. It is one of the largest farming businesses in the UK, extending to 36,000 acres across Lincolnshire, Oxfordshire, Gloucestershire and Somerset. It is a family-owned enterprise unlike any other, focussed on long-term investment in British farming and the countryside to grow tasty and nutritious food.
