Job Description

Trade Marketing Manager – VMS(Cenovis)/OTC(EVE)

Job title:- Trade Marketing Manager - VMS(Cenovis)/OTC(EVE)

- Location:Shanghai

- 100% on China site

- Job type: Permanent

To ensure a rapid processing of your application, please apply only via the "Apply" button. Please include a letter of motivation and a current resume.

About us

At Opella Consumer Healthcare, we have one overarching mission - to work passionately, challenging ourselves and our industry every day, to drive what we believe is the next health revolution: evolving from simply serving consumers, to helping people help themselves - bringing "Health in Your Hands".

We are building trusted & loved brands that connect with hundreds of millions of consumers worldwide, enabling better self-care for individuals and communities, while also contributing to a healthier planet. To fulfill this mission, we are embarking our consumers, our customers, healthcare professionals, and our employees in this journey because this is what will make us become the "Best Fast Moving Consumer Healthcare (FMCH) Company In & For the World".

Consumers at the heart of everything we do and we want to make a difference where it counts, driving leadership in the categories we play in: Allergy, Digestive Wellness, Pain, Physical & Mental Wellness, and Cough, Cold & Flu.

To achieve this, we need strong talent who will help us shape the future of our Consumer Healthcare business and challenge our industry. We aspire to create a work environment where people can thrive, grow, and be at their best every day. We believe in operating with integrity and prioritizing the health and well-being of people and communities where we operate, working towards making a positive impact in the world.

About the job

JOB PURPOSE:

The candidate is accountable for all trade marketing investment and activities for VMS(Cenovis)/OTC(EVE) brands within the Opella Consumer Healthcare e-commerce ecosystem. This role drives end-to-end in-platform marketing strategy and execution — translating brand strategies into channel-winning activation plans, optimizing A&P investment efficiency, and delivering measurable ROI growth on digital platforms. The role carries two distinct strategic mandates for 2026: secure EVE business stable growth momentum, and complete key milestones for Cenovis model transferring.

ORGANIZATIONAL CONTEXT:

(See Organizational chart attached)

SUPERVISED RESOURCES:

0 subordinates

KEY ACCOUNTABILITIES:

This role gives the candidate the opportunity to drive in-platform trade marketing excellence for VMS(Cenovis)/OTC(EVE) brands across China's key e-commerce platforms. The candidate will act as the commercial powerhouse for both brands — owning the full A&P investment cycle, optimizing ROI, and executing platform-specific activation plans in alignment with brand strategies and 2026 growth ambitions.

1. On-Platform Marketing (60%)

• Design and implement platform-specific trade marketing strategies for VMS (Cenovis) and EVE across key e-commerce platforms (Tmall, JD, Douyin, etc.), covering both CBEC and domestic channels. Conduct yearly consumer journey mapping, persona development, and insights-driven strategy.

• Lead in-platform media investment planning and optimization for both brands; continuously improve paid media mix (search, display, livestream, etc.) to improve traffic quality and conversion

• Own the full-cycle TMKT A&P budget for VMS (Cenovis) and EVE — from planning and allocation to utilization, reconciliation, post-campaign review, and optimization

• Monitor campaign ROI in real time; implement data-driven optimizations to achieve the ROI improvement; share learnings with the broader team

• Execute joint platform campaigns and launch themed in-platform activities in collaboration with key account and platform partners

• Plan and execute the full in-platform marketing calendar — including daily traffic-driving activities and major platform campaign events (e.g., 618, Double 11, platform-specific themed campaigns)

• Co-work with Performance Analysis team to design, iterate, and evaluate free sample programs and Gift-with-Purchase (GWP) mechanics tailored to VMS/EVE consumer journeys and conduct in-platform consumer funnel analysis to identify funnel gaps and optimize targeting, retargeting, and loyalty strategies for both brands

2. Content & Visual (20%)

• Leverage with marketing brand & innovation team assets to drive ongoing optimization of product detail pages (PDP) and main picture for Cenovis and EVE — including copy, imagery, A+ content, and consumer review management — to improve conversion rates. Ensure all in-platform content adheres to Opella brand guidelines and local regulatory requirements for VMS and health product categories

• Brief, manage, and review short-video content (Douyin, Tmall Live, etc.) for Cenovis and EVE; ensure content aligns with brand positioning and platform algorithm requirements

3. Compliance & Processes (15%)

• Update and maintain Trade Marketing A&P Standard Operating Procedures (SOPs) relevant to VMS (Cenovis) and EVE brand activities

• Assist procurement and legal teams and S&OP team to input drafting and reviewing marketing contracts and SOP-compliant vendor agreements

• Actively support internal audits and external compliance reviews; ensure all trade marketing activities are fully documented and audit-ready

• Manage reconciliation vouchers (核销凭证) and maintain accurate activity data records across the full marketing investment lifecycle.

• Ensure all A&P expenditures follow approved financial processes; liaise with Finance on AP cost management and P&L support for VMS/EVE

4. Cross-Functional Collaboration (5%)

• Work closely with KA and sales teams to align trade marketing plans with commercial targets; provide negotiation support materials and activation toolkits

• Collaborate with upstream brand/marketing teams to ensure in-platform activities are synchronized with ATL campaigns and brand RMOG priorities

• Support Finance with results reporting, and P&L inputs for VMS (Cenovis) and EVE

• Provide trade marketing inputs and data for Top-to-Top (T2T) customer meetings as required

• Share channel insights, platform dynamics, and consumer opportunity findings with the broader TMKT team to contribute to organizational learning

About You

- With excellent communication and interpersonal skills.

- Solid experience of online TMKT management; experience in EC channel TMKT management will be preferred.

- High influencer and ability to prioritize effectively / excellent business acumen & understanding.

- High level in organizing with strong business strategical thinking.

- Self-motivated with drive, passion and high integrity; unlimited ambition is welcome!

- Outgoing and open-minded.

- Be efficient and pleasant in working through others.

- Results-oriented and desiring for personal growth and achievement.

- Fast learner and committed to excellence.

Education:

- University / College degree or above in Marketing, Business Administration, E-Commerce, or a related field

Experience & knowledge:

- Prefer more than 6–8 years minimum of solid experience in trade marketing, e-commerce marketing, or commercial roles within FMCG, Consumer Healthcare, or related industries

- Prefer demonstrated hands-on experience managing in-platform marketing on major China e-commerce platforms (Tmall, JD.com, Douyin/TikTok Shop, etc.)

- Prefer experience managing A&P budgets and delivering measurable ROI outcomes

- Prefer exposure to VMS, health supplement, or OTC/Consumer Healthcare categories

- Prefer experience working with cross-functional teams (brand, sales, finance, KA) in a matrix organization

- Prefer familiarity with CBEC (Cross-Border E-Commerce) and domestic e-commerce models

Core competencies:

- Ability to develop in-platform commercial strategies which are in line with brand strategy

- Strong transversal collaboration skills

- Strong data & analytical skills; comfortable with ROI analysis, funnel metrics, and campaign performance data

- Solid understanding of A&P budget management, cost control, and P&L dynamics

- Ability to brief and evaluate digital content (short video, PDP, visuals) for both brand fit and platform performance

- Proactive, positive and innovative mind

- Attention to detail & complex processes

- Excellent presentation and communications

- Matrix leadership skills, stakeholder management, and cross-functional team leadership capabilities

Pursue progress, discover extraordinary.

Better is out there. Better medications, better outcomes, better science. But progress doesn't happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let's be those people.

At Opella, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at Opella.com