Shiseido

Trade Marketing Manager

Shiseido  •  Tỉnh Sóc Trăng / Ho Chi Minh City (Onsite)  •  7 days ago
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Job Description

Planning (20%)

  • Develop and submits annual plan of promotional activities, in-store activities, promotion guideline by brand by channel in cooperation with sales team on the basis of market evaluations and analyses of historical trends.
  • Translate Consumer and Shopper insights into Channel strategies & define in-store execution at the channel and key customers.

Develop and review annual sales forecast by brand by line by channel for Annual budget proposal

Sales target (20%)

  • Provide timely information to C&F team (daily stock status, daily order delivery status, monthly promotion scheme, etc)
  • Propose monthly promotional activities, such as customer incentives, to maximize sales.
  • Ensure the implementation of the trade marketing plan, performing relevant checks and recommending corrective actions, in case of deviations and on the basis of market evolutions.
  • Cooperate with sales team to track sales performance, highlight if any issues and suggest actions on weekly basis.

Ensuring profits (5%)

  • Manage trade spending and sales operations budget. Adjust if needed and find ways to optimize budget to achieve brand’s profits.

New Business Development (10%)

  • Identify business opportunities, and pinpoint improvement areas.
  • Monitoring and Data analysis: market and competitors analysis to evaluate brand performance, tracking distribution, sales KPIs and suggest improvement programs to maximize all opportunities.

Quality and Productivity (5%)

  • Track status of budgets, and forecasts related to forthcoming promotions or projects.
  • Continually monitor product/brand performance and liaise with sales department to formulate action plans.
  • Check and assess all information concerning markets and customers, to ensure that the company keeps competitive edge over competitors.
  • Keep updated of the market, from both supply and demand point of view, through ongoing monitoring of trends and evolutions.
  • Work with Nippon to ensure on time order delivery to ensure customer satisfaction.

Customers and other external relationships (10%)

  • Build good relationships with Nippon and transportation 3rd party to get effective support in delivery.
  • Work with retailers’ promotion team on quarterly basis.
  • Build network with GT distributors to ensure compliance in promotion and sales data submission.

Environmental and social responsibilities (5%)

  • Acts with integrity – honor commitments, take responsibility on decisions, and behave consistently.
  • Provide formal compliance training if needed to field force and customers.

Human Resources Development (15%)

  • Set individual key performance indicators for direct reports and manage their performance to ensure team is performing on track.
  • Work with Division Director and HRBP in people related matters of direct reports (e.g. building development plans for high-performers, staffing, performance management, recognition & rewards.)

Building organizational strength (5%)

  • Proactively collaborate with other team members in brand and other departments to achieve common goals.
  • Assess brand or cross-functional working process and adjust where necessary to ensure that resources are appropriately utilized.

Others (5%)

  • To execute projects or other assignments as requested by the Company or Line Manager

REQUIREMENTS

  • University BA graduate.
  • 5 years’ experience in FMCG environment.

*Required skills:

  • Strong Analytical and planning skills
  • Good presentation and communication skills
  • Leadership and people management skills
  • Passion for growth in organisation and pressure management.
  • Result oriented
  • Team player/ Coordination skills
Shiseido

About Shiseido

Shiseido is one of the top cosmetics companies in the world, with a rich portfolio of international brands in 120 countries and regions.

Among others, Shiseido owns the following prominent cosmetics, skincare and fragrance brands: SHISEIDO, NARS, Clé de Peau Beauté, BENEFIQUE, ELIXIR, IPSA, MAQUILLAGE, INTEGRATE, AUPRES, ANESSA and ISSEY MIYAKE.

Our mission―BEAUTY INNOVATIONS FOR A BETTER WORLD―is to offer solutions to social problems and achieve a sustainable society, helping people find happiness through our mainstay beauty business. We strive to create a better world through beauty innovations, as we perceive and respond to each person's profound need for betterment in an ever-changing global environment.

For more than 150 years our history and tradition have been built on distinctive innovations in each era. Today, we are taking on new challenges and making a concerted effort across the entire Group to pursue innovations that break the status quo and meet the diverse beauty values and needs of people around the world.

As a global beauty company of Japanese origin, we not only develop cosmetics, but introduce and create unprecedented products and new value that go beyond. Through these activities, we realize “beauty innovations” leading to new lifestyles for consumers around the world.

※ All comments and queries will be responded to in due course.

Industry
Chemicals & Materials
Company Size
5,001-10,000 employees
Headquarters
Minato-ku, JP
Year Founded
Unknown
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