Trade Marketing Manager
Job Responsibilities:
Develop and lead the overall trade marketing strategy in line with business and brand objectives
Own the annual trade marketing calendar including promotions, seasonal events, category activations, and supplier-led campaigns
Lead end-to-end planning and execution of in-store promotions, price-offs, bundles, and thematic campaigns
Ensure strong in-store visibility through effective use of POSM, displays, store zoning, and layouts
Collaborate with buying and category teams to co-create joint business plans and promotional strategies
Manage supplier-funded marketing initiatives and ensure ROI on trade investments
Analyse sales uplift, ROI, promotion effectiveness, and store compliance
Tracks spend across campaigns and suppliers
Candidate Profile:
Bachelor’s degree in Marketing, Business Management, or a related field
5 years of experience in trade marketing, retail marketing, or FMCG, with at least 2 years in a senior or managerial role
Strong understanding of supermarket operations, categories, and shopper behaviour
Strong commercial and analytical mindset
Excellent planning, negotiation, and communication skills
Ability to manage multiple priorities in a fast-paced retail environment
High attention to detail and execution excellence
If you think you have what it takes to be successful in this challenging role, please click on Apply Now. An attractive remuneration is on offer for the right candidate.
Hayleys is an Equal Opportunity Employer.
